"So as you can see, the architectures are vastly different. Beliali architecture originates from our desires to create a darker, more sinister appearance to add just a little more intimidation to our incoming negotiations. People see the spikes, the darker palate, the various motifs engraved into the materials and they have a lapse in their judgement about what to expect. Then when they see us... well, red tends to be offsetting for people, and the horns, height, and sharp fangs certainly don't help.
Whew~