Chen Yao managed a special store for women that sold many daily necessities that women often used.
For example, they sold slippers, shopping bags, socks, gloves, thermal flasks, mirrors, stuffed toys, hats, scarves, cosmetics, pajamas, notepads, makeup, perfume, nail clippers, incense, hairbrushes, and other good things.
All the products were purchased directly from the manufacturers. As soon as women entered the shop, they were greeted with all kinds of goods. The dazzling array of goods would arouse a strong desire to shop.
Bai Wutong suggested that Noble Consort Ling open a maternity product store in the same way.
It would gather all the goods from the mother's pregnancy to the baby's delivery so that everyone could choose the items to buy.