Chương 734: Chapter 734: 470 million! Explosive sales!
On the morning of January 1, 1980, in Central Hong Kong:
An automobile city with ten shops opened up, covering an area of nearly 1,000 square meters. A red carpet was laid from the roadside into the shop.
In front of the shop, two dancing lions were performing wonderfully, and the sound of gongs and drums was loud and lively, attracting a large crowd to stop and watch.
The crowd could see through the glass doors that the shop was full of brand new cars, and the cool appearance made some people's eyes go straight.
'Rolls-Royce 4S Auto City!'
A young man looked at the big signboard above the car city and read it out loud.
'It's true that it sells luxury cars. The store is so big, I just hope that we can afford a Rolls-Royce one day. I heard that even the Queen of England has ridden in one.'
The young man's companion looked at the cool cars in the store with longing and said enviously.
'Yes...'
'Hey, Guangzai, look, isn't that the stock god and the shipping tycoon?'
The young man had just nodded in agreement when he suddenly saw someone enter the store carrying a flower basket. He looked over subconsciously and was stunned. He shook his companion excitedly and said, 'Look, it's Warren Buffett and the ship tycoon!'
His companion immediately looked over and exclaimed, 'It really is! It seems that this car city is owned by some big shot. Could it be that Warren Buffett owns it?'
'It's very possible. Look, even the ship tycoon is carrying a flower basket, but Warren Buffett isn't even carrying one!'
The arrival of Bao Yugang and Xia Yu made the atmosphere as lively as a volcanic eruption. Fortunately, there was enough security to maintain order.
The arrival of the two seemed to be a signal for things to begin.
Next, one after the other, bigwigs who rarely appeared in public arrived with flower baskets.
Huo Yingdong, Hu Yingxiang, Wang Dehui, Lin Baixin, Li Zhaoji, etc., were all first-class tycoons.
The arrival of each tycoon caused a commotion among the onlookers.
More and more people gathered around, and even passers-by stopped to watch, causing the roads to become congested.
Fortunately, the staff had informed the traffic police in advance, and many traffic police kept clearing the roads along this stretch.
After surveying the area of the car city, Zheng Yutong joked with Xia Yu, 'Mr Xia, your business is getting bigger and bigger, and without making a sound, you have opened such a large car dealership. Together with your Zung Fu company, Dah Chong Hong is going to be in a hurry to jump for joy.'
Dah Chong Hong was established in 1949 and is a veteran Chinese-owned trading company in Hong Kong. It was founded by bigwigs such as Ho Tim, Ho Sin-hang and Liang Guanju, and its business scope is very diverse, including automobiles and automobile-related businesses. It is the largest automobile dealer in Hong Kong.
Even Zung Fu, which Xia Yu had acquired from the Jardine Matheson Group, was no match for Dah Chong Hong.
Xia Yu laughed and said, 'Mr. Cheng has done well. I want to catch up with Dah Chong Hong, but I still have a long way to go.'
Feng Jingxi, who was standing nearby, suddenly interrupted, 'Mr. Xia, I heard that Rolls-Royce Motor Cars has been acquired. Could it be that the mysterious buyer is you?'
Feng Jingxi's words immediately attracted the attention of all the other tycoons around him, who stared at Xia Yu without taking their eyes off him.
This was big news, and none of them had heard about it before.
In fact, it was not hard to understand. After all, it happened in the UK, and other newspapers did not have their fingers so far extended. As long as the Jiuding newspapers did not report it, other newspapers rarely reported it.
In other words, Feng Jingxi was in finance, and he paid close attention to news from London.
Xia Yu smiled and said, 'It's not me either. I just followed and got a bit of the limelight, barely considered a minority shareholder.'
'Mr Xia, even being a small shareholder is extraordinary. Rolls-Royce Motor Cars is the crown of the British automotive industry, and people like us are not even qualified to get involved.'
'Yes, yes, Mr Xia's business is big enough to boost the morale of the Chinese people!'
'...'
The group of people immediately started to flatter him. After all, talking is free, and saying something nice can also win Xia Yu's favour, so why not!
'Chairman, it's almost time, it's time to cut the ribbon!'
Just then, a staff member came up to Xia Yu and whispered a reminder.
Xia Yu nodded slightly to show that he was aware.
After chatting with everyone for a while, Xia Yu invited the bigwigs to help him stand on the platform.
After speaking for a few minutes, amidst the loud sound of firecrackers, a red cloth was held by the bigwigs, and Xia Yu, holding a pair of scissors, cut the cloth with a 'click'.
'Pop, pop...'
A burst of applause broke out from the audience.
After the ribbon-cutting ceremony, Xia Yu introduced the concept of the 4S car shop, and then invited everyone, 'Please come in and have a look. The new cars here are much better than those on the market, and they look classy when driven out!'
The group of people all agreed, already curious about the new cars in the shop: 'Since we're here, we'll definitely buy a few to take home. Let's go in and have a look!'
In the nearly 1,000-square-metre car city, there are dozens of cars on display, divided into Rolls-Royce and Bentley zones.
The new Rolls-Royce Phantom is available in seven colours: black, dark blue, sky blue, red, brown and white.
The Bentley Continental is available in six colours: silver grey, black, sky blue, dark gold, white and reddish brown.
In addition, there are also old models of Rolls-Royce and Bentley on display.
Next to each car stood a beautiful and attractive car model.
'A Yu, don't say it, your car looks really impressive, it feels much more high-end than a Mercedes-Benz or BMW!'
After looking at a few cars, Bao Yugang said with emotion.
Xia Yu was not being modest this time, and he said with a smile, 'I'm not bragging, but in terms of models, even if they were put on display in the world, they would be first-class.'
Huo Yingdong came over and said, 'It's true. If these models were exhibited at the Geneva Motor Show in March this year, they would definitely be the stars of the show.'
After walking around for a while, Wang Dehui walked up to Xia Yu and asked doubtfully, 'Mr Xia, the price of the Rolls-Royce Phantom naked car is HK$1.42 million, which is normal. But is the price of this Bentley Continental really HK$530,000?'
Wang Dehui is also a car enthusiast, and it is precisely because he knows cars that he is puzzled.
In the past, cars like the Bentley would cost at least 800,000 Hong Kong dollars, and the expensive ones would cost millions.
How could this newly launched Bentley Continental, with its generous appearance and not bad specifications, cost only 530,000 Hong Kong dollars? He really finds it hard to believe.
In his opinion, this car is definitely qualified to sell for a high price of 1 million Hong Kong dollars, and the price of 530,000 Hong Kong dollars is really cheap!
Wang Dehui's words also attracted the attention of many people.
Looking at the inquisitive looks on everyone's faces, Xia Yu smiled and said, 'It is indeed this price. Bentley has repositioned itself, so everyone can buy a luxury car at a mid-to-high-end price, with a configuration that won't be bad, and it is definitely good value for money.'
'This price is really affordable!'
'Then I'll buy two black ones. Mr Xia, where do I place the order?'
'Sir, if you need to place an order, please come over here!'
'Okay!'
This person seemed to have started it off, and many people immediately placed their orders, and the sales staff, who had been standing by, immediately connected them.
During the introduction, the salesperson also promoted the 4S shop concept, which surprised everyone. After they understood, they gave the salesperson a thumbs-up.
The people who came were all big shots with money to spare, and naturally understood that a car is a status symbol. What's more, Xia Yu opened the shop, so since they came to support him, there was no reason for them to leave empty-handed.
So everyone placed an order.
Bao Yugang and Huo Yingdong were even more generous, and each bought five Rolls-Royce Phantoms and five Bentley Continentals.
The other tycoons, without saying they would buy one car, bought at least two.
You two, I three, it seems like a small amount, but when you count it, it's terrifying.
The statistics show that just this group of tycoons alone sold 125 cars on the spot, including 72 Rolls-Royce Phantoms and 53 Bentley Continentals. Many of the tycoons didn't care about the standard configuration and directly asked for the top configuration.
For example, the bare price of a Rolls-Royce Phantom is £160,000, equivalent to HK$1.42 million, but the top-of-the-line model costs as much as HK$2 million.
In total, these tycoons alone gave Xia Yu a HK$141 million business.
Xia Yu fully grasped the essence of publicity. Every time a tycoon bought a car, firecrackers would be set off at the entrance, and a staff member would read out and record the information on red paper outside the door. The onlookers were amazed and it attracted a large number of reporters.
Other wealthy people who heard the news also rushed to join the fun. When they saw the cars, they were not stingy with their money, causing sales to rise continuously.
When the store closed that night, the store manager tallied the sales and found that 158 cars had been sold that day, with sales reaching 177 million Hong Kong dollars.
Although this sales figure was highly inflated, after all, these big shots bought the cars to show respect for Xia Yu, but they bought them anyway.
In addition, 158 full sets of car insurance from Jiuding Insurance were sold, generating sales of HK$7.08 million.
That evening, Global TV highlighted the grand opening of the Rolls-Royce Motor City and its sales.
The following morning, news about the Rolls-Royce Motor City dominated the headlines of major news outlets, and most citizens were gossiping about the news that day.
In short, the Rolls-Royce Phantom and Bentley Continental were a hit!
It was a huge success!
The Rolls-Royce Motor City was packed with customers.
In Hong Kong, Xia Yu opened the showroom.
In London, it opened on 1 January 1980.
All Rolls-Royce 4S stores in Europe opened at the same time, and the Duke of Cater Howard was there to promote the event.
The Duke of Cater Howard was no less important than Xia Yu.
According to Elena's phone call to Xia Yu afterwards, that day, all over Europe, all the Rolls-Royce 4S stores sold a total of 258 cars, with sales reaching 33 million pounds, equivalent to more than 290 million Hong Kong dollars.
Including sales in Hong Kong, on January 1st alone, Rolls-Royce Motor Cars sold 416 cars, with sales reaching 53 million pounds, equivalent to about 470 million Hong Kong dollars.
This result has the European automotive industry exclaiming that Rolls-Royce Motor Cars has risen again.
Moreover, the Rolls-Royce 4S store model has also spread like wildfire in the automotive industry, and major car companies are conducting in-depth research.
As long as the quality is maintained, the rise of Rolls-Royce Motor Cars is a foregone conclusion!
Another automotive giant is about to rise.
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