Chương 122: Chapter 122: The Female Tradition of the Ryutani Family

Generally speaking, the easiest way to promote a movie that is not very popular is to drive subsequent publicity through word-of-mouth from preview screenings.

It starts with small-scale previews, and the audiences of these previews are usually movie buffs and fans. Then, after word of mouth spreads, the publicity efforts are gradually expanded.

If word of mouth is not ideal, it is a very normal marketing strategy to simply reduce publicity and promotion to stop losses in time.

Nanaya's hunger marketing method is basically the same as the above, but one difference is that the promotional methods of "Goblin Slayer" did not increase as word-of-mouth increased, but large-scale publicity was launched directly from the beginning.

You should know that a movie that chooses word-of-mouth marketing will usually try to reduce publicity costs as much as possible in the early stages.

But Nanaya deliberately did the opposite. His idea was very simple: to use large-scale publicity to make a large number of people interested in the movie.

However, he deliberately opened the film on only a small number of screens, making the demand for the film far greater than the supply, creating the illusion that the film is great but tickets are hard to come by.

Wait until the audience's expectations reach their maximum value before launching a large-scale release to meet the demand.

In order to achieve the ideal situation of this marketing method, it is necessary to strictly control the number of screens opened. It cannot be opened too many times at once to eliminate the feeling of hunger, nor can it be opened too few times to affect its reputation.

This degree is difficult to grasp and requires very high standards from the marketing and promotion team, but if it is well controlled, it will be a very successful film marketing case.

"How is it? This should significantly reduce our disadvantage of insufficient opening numbers."

Nanaya told Kiritsugu and Shion all of her thoughts.

Kiritsugu nodded. "That's an interesting suggestion. Most companies don't do this. You're really brave."

Nanaya picked up the teacup and took a sip of tea. After hearing Kiritsugu's comments, he replied, "If possible, I would of course prefer to do things step by step. After all, who doesn't like stability?"

This marketing method is certainly not safe, and it can even be said that the marketing risks involved are very high.

If the reputation of the movie is bad, all the previous publicity costs will be wasted. Because the hunger cannot be accumulated, it will cause a series of chain reactions, which are very bad.

This is also why hunger marketing has become very famous in later generations, but except for a few companies, large companies rarely do this.

Companies that usually adopt hunger marketing tactics do not do so because they want to, but because of objective conditions (such as insufficient production capacity) and have no choice but to do so.

After all, hunger marketing itself is a disguised gamble and is extremely risky.

The marketing strategies of large companies are mainly based on safety because they don't need to take such risks.

"I will ask Washimine to fully cooperate with your publicity plan."

Compared to Kiritsugu, Shion was more interested in the hunger marketing concept proposed by Nanaya, because she found that this set of promotional methods was mysteriously compatible with electronic products, which made her feel that her publicity team needed to learn this marketing method.

During the following period of time, Nanaya told Kiritsugu and Shion the specific promotional methods of hunger marketing.

Because Nanaya himself is not a jack of all trades, he learned a lot of marketing techniques from previous Internet companies.

Fortunately, with the mutual support of Shion and Kiritsugu, the general promotion plan for "Goblin Slayer" was finally decided.

During this time, Illya and Mrs. Iris came into the reception room when they were resting on the way.

However, the two were not too interested in what Nanaya and the others were discussing.

In the words of Mrs. Iris, "We women don't need to get involved in men's affairs. We just need to support them silently."

So Shion, whose gender was changed, could only have a face full of black question marks.

Although Nanaya tried to speed up as much as possible, the entire publicity plan was too complicated. Although there was a general plan, there were too many aspects that needed to be considered in the specific plan.

Kiritsugu and Shion's phones never stopped ringing throughout the entire day, not because they were constantly being harassed by calls, but because they needed to keep calling to confirm whether the various departments of the company could provide the corresponding resources.

By the time Nanaya came to his senses, it was already completely dark outside.

"Ah, it's already this late. I've been so busy that I forgot the time."

Illya, who was lying on the side of the table and observing Nanaya's work, glanced at the clock and said, "Hey, Oni... big brother, why don't you stay for dinner with us tonight? It's already late~"

"That's fine, but have you done anything, Illya?"

Nanaya looked at the little Loli with a happy face, as if the Loli had done nothing except acting as a background board during the whole process.

Illya laughed and patted Nanaya on the back: "Oni... Big Brother, if you keep chasing details like this, you will end up like Uncle Goro, living alone in middle age."

[So Illya also read "The Solitary Gourmet"? But what kind of metaphor is this? Is it a wonderful metaphor that belongs only to Illya? ]

"Mo~Oni...big brother, just tell me whether you want to have dinner or not."

Illya was probably a little unhappy because Nanaya hadn't spoken for a long time.

"Of course, Lady Illya. Please allow me to eat."

Of course Nanaya would not refuse to have a free meal. Although Kiritsugu's eyes urged him to leave as soon as possible, Nanaya chose to ignore it.

"Is it this time already? I should leave too."

Shion looked up at the sky and quickly packed her things.

"It's okay, Shion-chan, you can stay and eat too. It's just two more pairs of chopsticks. Tonight is a crab feast~"

Mrs. Iris grabbed Shion's arm.

Shion looked like she wanted to refuse, but Iris pulled her directly out of the reception room.

"Assistant, please come along too. We are all guests here. If we fail to take good care of them, it will damage the reputation of the Ryutani family."

"Sorry to bother you then."

Iioka was more straightforward than his boss and agreed right away. I don't know if it was out of courtesy or because he heard that the dinner was a crab feast.

And so, led by Mrs. Iris and Shion, who was dragged by her, the group headed to the restaurant.

The Ryutani family's restaurant was not too far from the reception room. It only took about a minute to walk there, instead of taking dozens of minutes like before.

However, Nanaya was very concerned about the metal plate above the restaurant's door that was engraved with [Zwei Cherubim Restaurant].

[Are there other restaurants like [Throne] and [Drei]? ]

"Yes." Mrs. Iris replied with a smile, "There are seven restaurants in the villa with different uses. This second restaurant is used to entertain regular customers."

"Forehead..."

[Seven restaurants, are you going to have a food war version of the Holy Grail War? ]

Nanaya simply couldn't understand the point of choosing these names, but he chose to ignore them.

This second-ranked restaurant is not very big, but the chandelier installed on the ceiling emits light like a little sun.

There was a round table under the chandelier, and old man Ryutani Nobuyuki was already sitting at the main seat of the table, waiting for everyone.

"You guys are here."

Seeing everyone walking into the restaurant, the old man immediately smiled from the bottom of his heart.

"Dad, you've been waiting for a long time."

Iris first pushed Shion to a seat by the side, and then she sat next to Nobuyuki.

"Hello, Dad."

Kiritsugu calmly sat down on the other empty side of Iris.

Iioka consciously sat to the right of Shion, but in order not to disturb his boss's meal, he deliberately left an empty seat between him and Shion.

Nanaya didn't want to eat leaning on Kiritsugu, as that would probably make both of them feel uncomfortable, so he followed Iioka's example and sat on Shion's left side.

"Illya, come sit here with daddy."

Kiritsugu smiled and waved to his precious daughter. Having worked in North America all year, he wanted to get closer to his daughter.

After all, I can only see my daughter during these few days during the New Year, so of course I have to seize every opportunity to be with her.

But Illya turned her head to the right.

"Don't want."

"Forehead..."

Kiritsugu was filled with disappointment when his daughter rejected him so bluntly. He looked gray and with his head drooped, he looked as if he had lost all motivation for the world.

"Haha!" Old Man Nobuyuki laughed with relief. "I'm here, and you still want to snatch Illya from me? Just eat your meal in peace. Come, Illya, come to Grandpa."

"Don't want."

This time, Illya turned her head to the left.

"Illya?"

Ryutani Nounari has also become exactly like Kiritsugu.

"Really? The men in our family are so useless."

Iris shook her head, she waved to her daughter and said, "Come, Illya-chan, come to mommy."

"I don't want to."

Illya once again rejected her family. This time she trotted directly to Nanaya and sat down on the seat to his left.

"Um...Illya?"

"I want to have dinner with my unnie...big brother." Illya said, pulling Nanaya's arm, "Hey, hey. Oni...big brother, tell me about New Zealand. I saw the photos you sent me. Is the scenery there really that beautiful?"

"Hey! Illya! This is daddy whom I can only see once a year..."

"Hmm… He's been making a lot of noise since a while ago~ I hate this kind of Kiritsugu, Illya!"

"Disgusting?!"

The expression on Kiritsugu's face now looked as if he had been hit by a club, as if he had seen the end of the world.

"Kiritsugu comes back every year anyway, but Illya, it's been a long time since you've seen your older brother, so this is a rare opportunity."

"Ah, ah. The girls in our Ryutani family are really traditional in their outward appearance~"

Irisviel held her cheek with one hand, a look of relief on her face.

[Madam, this is not something to be proud of, right?]

Looking at the two grown men's gazes that were like those of a resentful woman in the boudoir, Nanaya felt that this was definitely the most tiring meal he had ever had.