Chương 447: Evenly matched?
The fact proved that players' desire for good games is insatiable. At least under the massive publicity, the sales of the two debut gaming consoles from Surai Electronics were extremely hot.
In some areas, there was even a shortage of stock.
Surai Electronics had prepared a large amount of inventory for this, but still couldn't meet the demand.
So, at least the first day's performance looked very good.
The heavy mood from experiencing GameStar Entertainment's games before had also eased considerably.
Besides being able to play games, the two gaming consoles also offered multimedia entertainment, which added extra competitiveness to the product. Moreover, with the first-day price dropping by another fifty dollars, more people could afford it. Therefore, the buyers were not limited to ordinary gamers; there were also more people with multimedia entertainment needs.
As long as the sales of this product reached a certain level, profits could be made through game discs, movie discs, and music discs.
This was also what Uchimuto assured other non-gaming departments.
Next, his plan was to release their own movie and TV series discs.
The Detroit Film Group would release movie discs at its own pace, and the rest was to convince other movie and TV production companies to release high-definition discs in Surai Electronics' format as much as possible.
In this regard, he had a great advantage because they were using their own patents, and there was no need for any patent fees.
But for GameStar Entertainment to expand into this area would inevitably require a lot of tuition fees, which was the advantage of a big company.
Previously, Uchimuto admitted that he had always been led by the nose by Takayuki. This time, he wanted to rely on the advantage of a big company to follow his own path.
The products of both companies were almost released simultaneously, which naturally attracted the attention of economic media.
Before the two companies were ready to release their products, countless professionals had already made various speculations.
Most of them believed that Surai Electronics had a greater advantage.
Because Surai Electronics had truly mobilized the entire company's strength this time, which was different from the previous small-scale scenes.
Once the top electronic giants got serious, a gaming company with only one industry direction would have no resistance.
Perhaps this was the end of the good days for GameStar Entertainment.
Now, seeing the scenes where various stores were packed on Surai Electronics' first day of release, it seemed even more certain that GameStar Entertainment might really fail this time.
Among all the media, only the media under the Japanese economic news system vigorously promoted GameStar Entertainment, but it seemed a bit lonely.
Finally, the first-week sales figures of the products from GameStar Entertainment and Surai Electronics were made public.
GameStar Entertainment's GSL handheld console sold 1.21 million units in the first week.
Surai Electronics' PNV handheld console sold 800,000 units in the first week, and the home console PNF sold 1.03 million units.
Surai Electronics could be said to be in a very good situation.
For a while, the media doubled their rhetoric about Surai Electronics winning.
And Nagao was as flamboyant as ever, expressing his opinions on various online platforms.
Previously, he had prepared to acquire GameStar Entertainment for $10 billion, because he saw its potential, blah blah blah...
In short, he stated his purpose was to say that he wanted to buy you because he valued you, but if you don't appreciate it, don't blame me for using thunderous means to crush you.
Of course, if you're still willing to sell, I'm very welcome, but it's definitely not worth $10 billion, maybe $2-3 billion would be enough.
Nagao really couldn't forget about GameStar Entertainment. Even at this point, he was still thinking about the possibility of acquisition.
And at this moment, on Takayuki's desk, besides the first-week sales data of the GSL gaming console, there were also several sets of non-public data.
That was the sales of their own new home console GS1 and a series of motion-sensing and casual games.
As an old product, it wouldn't usually attract attention from others, but actually, GS1 accounted for the majority of the company's recent sales revenue.
And GS1's sales were not sold at a loss.
According to recent statistics, GS1 had also sold one million units in a week.
The accompanying motion-sensing devices and motion-sensing games also sold more than one million units.
But obviously, nobody paid attention to this side.
Because they were not a listed company, and they didn't need to voluntarily disclose this data to the public. At most, they provided some data for routine financial audits by the government.
Nobody would know about their game sales unless they actively released the information.
And that's exactly what Takayuki wanted.
Quietly making a fortune.
Taking advantage of the fact that they hadn't yet realized the impact of casual and motion-sensing games, rapidly increasing their user base, and letting them immerse themselves in their own world first.
The gaming market is actually a very traditional commercial market, where sales figures almost represent everything.
In a sales store of GameStar Entertainment, a seemingly inconspicuous customer was looking around.
Since he came to the store until now, he hadn't bought any products, just observing the customers coming in and out.
Occasionally, he would take out a notebook to make some records.
He was a market researcher from Surai Electronics' marketing department. Since GameStar Entertainment became a competitor to Surai Electronics, their marketing department had an additional task of investigating GameStar Entertainment.
And because GameStar Entertainment was not a listed company, there was no obligation to disclose any data to the public, so it was very difficult to obtain detailed information for investigation.
The people in the marketing department were quite happy because this gave those employees who had nothing to do every day something to do, at least ensuring their jobs.
And recently, their job was to investigate the latest sales situation of GameStar Entertainment's new handheld console, the GSL.
GameStar Entertainment did release the sales data of the gaming console for publicity, breaking one million in the first week.
But the data after the first week might not be directly disclosed by GameStar Entertainment.
Third-party stores and department stores in the United States could obtain detailed data through relationships.
But sales performance in GameStar's first-party stores could only be roughly estimated using such very crude methods.
This kind of work could actually be said to be optional; without these data, it wouldn't affect the overall judgment.
But because most Japanese companies operate on a lifetime employment system, there were many old employees who were idle in the company. Dismissing them would result in a lot of severance pay, so companies usually paid them the minimum wage to keep them. And to demonstrate their importance, they paid special attention to market research and claimed that going to competitors' stores to participate in investigations personally would get them first-hand critical information.
That's how people like him found a way to survive.
Making a fortune in silence.
While they hadn't yet realized the impact of casual and motion-sensing games, rapidly increasing their user base, and letting them immerse themselves in their own world first.
The gaming market is actually a very traditional commercial market, where sales figures almost represent everything.
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