Due to the lack of interest in football as a sport in America, Jason didn't have much fame there.
Of course, there were his Instagram followers in America, but they wouldn't be anywhere near enough.
If they chose to ignore this fact and go on with doing promotions, using Jason's face as the attraction ingredient, it wasn't likely for the promotion to be ineffective because Jason's face was guaranteed to bring in quite a few female customers at the very least, but neither Jason nor Maya Singh would settle with a half baked effort.
To counter this, there was only one way, make Jason famous in the USA… at least a little bit.
Jason's face was enough to gain traction, but first, it needed to be put out there and to do this, Maya Singh and Adele had arranged an over filled schedule full of appearances on different shows for Jason.
There were some informal ones where he worked with online celebrities and some informal ones on some entertainment shows.