บท 28: LAUNCH
Once THE JOKER was completely developed the task was only half done because not only had the twins made an unbelievably amazing product but after extensively researching they had been successful in making more than fifty different types of the same thing. It started from a simple change in hair color but now they had turned into a product where one could choose between straight, curly, wavy and coily along with the colors. They had also researched further and were now confident in making personalised products based on demand.
The number of ways in which this product could used was practically endless and it was also not a one time product which meant constant demand. It was not only the low end products that had such options but they had also made it so that they could now cover a certain portion of the face in a certain color or smell. They had also begun to experiment if they could shift the parts with something other than human and also on one that would affect areas other than the face.
The ideas in their head were endless but I had to be the reasonable one, as they just hand me the product and had forgotten that if it fell into wrong hands due to their carelessness they would be cheated out of their own product. I had Hermione contact the Goblins to prepare the product patent under the names of all four of us. By the weekend we got an owl with the patent and so I had taken the twins aside to discuss the sales in more detail.
The twins initially refused having their names on the product due to multiple reasons, first they were afraid of their mum, second they had not spent anything on the product and even gotten almost five hundred galleons in pocket money by harry in the past four months, third they had no sense on how to properly run a business and were not very confident and finally they felt that Harry was much more suited in heading this. Harry however had outright refused their rejection and put forth the idea of Weasleys' Wizard Wheezes.
Harry explained them that they were not going to outright set up a store but build a chain of business by owl orders and would then complete the orders in the evening and the money would then be distributed seventy-thirty, with seventy going to the twins and thirty going to Harry and Hermione and they could then take out fifty percent of their monthly profits and invest in back into the product. They agreed eventually and Harry informed them that initially they would publicize the information under Wizard Wheezes banner until they are more confident in coming out.
1st April was selected to be the day of launch so they prepared over hundred prototypes that were divided into batches of five to be distributed for free in ten different places along with the proper packaging and instruction manual. The ten locations were, Diagon alley, Minister's office, Auror office, Hogwarts teachers, Hogwarts students, Gringotts, Daily prophet, Wizengamot, Department of Magical Law Enforcement and Department of Magical Games and Sports. Each of the following venue will have two batches of five being distributed and which had been already customised.
The Goblins had helped to hire certain wizards to give away the products and wait for them to receive a feedback along with having countless fliers on the way in which one could order more of the basic or the customised one. The free giveaways, though customised were only one time usage products with only a single hour usage and the fliers had other relevant information and price. It was decided that the prices would start from three sickle, for the basic one (with six sides and a single face part ) with a five time usage for two hours each, to five galleons, for the perfected one ( with fifteen sides ) with a ten time usage for five hours each. Customised one's will be charged according to the order.
Harry had also ordered a personalised JOKER for himself, Hermione, Daphne and her younger sister. Harry's personal JOKER had combination with all red and blue transformations. Hermione's personal JOKER had all red and gold transformations. Daphne's personal JOKER had all Red and emerald green transformations. Astoria's personal Joker had all silver and emerald green transformations. The thing that separates it from the rest was that these were not just simple colour modifications but came attached with a glistening charm that made it seem as if they were either a ruby, a emerald, gold or silver. It also came with twenty usages of a twelve hour charm.
On the morning of April 1st the different departments of ministry received a similar letter stating that a new product is to be launched in the market and the inventor had send few prototypes to enjoy and test. If it was only a letter and the product it would have immediately been sent for investigation and the person responsible would be immediately caught for interrogation but these packages had come as a privately owned enterprise that could get the goblins to deliver it, which meant they were at least a powerful family and any trickery could lead to war so the goblins would certainly not pull one under the rug therefore after a basic check for dark or forbidden magic the parcels were received.
Ten random students got the package when owls dropped it on the breakfast table followed by ten packages for the ten teachers. Dumble's usually didn't attend the breakfast everyday so naturally it was professor McGonagall who noticed these random packages and instructed everyone to hand them for check. After reading the note addressed to the teachers and seeing the Gringotts stamp she performed a basic detection spell and after confirming their safety she returned it to the students. The students who did not receive the package were now gathering around the one's who got it to have a look.
It was a normal day in the alley when the people passing by noticed a wizard standing beside the gringotts building with a stall and a notice saying a product launch. Some curious witches, wizards and their children gathered around the guy and once he noticed a noticeable crowd he started his explanation and demonstration on the product and made sure to remind everyone that this was not a hoax and that the product had a patent and was guaranteed by the goblins. Three grown man, three middle aged witches and four children were selected in random and handed the products. Everyone was gathered around them to see it for themselves how good was this product.
The office of Daily prophet also received two batches of Joker, one for the workers and one for the reporters and management. after a basic check they were handed out and the others in the office were now gathered around these employees to check the product. In the meeting hall three reporters, the editor and the chief each took one product and opened it in the room itself to check its effects.
All in all JOKER had made a ripple in the morning of many people on the 1st of April. A day which would be remembered as the emergence of Wizard Wheezes in the magical world and their genius inventors.
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