Winton Sev's advertising design abilities, which Tommy praised, weren't without basis. In fact, in 1982, Winton Sev happened to participate in a TV advertisement brainstorming session for MCI due to a fortunate coincidence combined with boredom.
He was just looking to relax his brain by flipping through the latest comic book in the MCI break room after work, and he overheard a few MCI executives discussing their work even during their break, debating what kind of commercial they should produce to achieve an effect similar to that of the TV advertisement AT&T had released the previous year.
In 1981, AT&T had produced a TV commercial that was comparable in quality to a short film, filled with humanistic care. Once it was released, the market share for long-distance calls grew by 5%, leading many telecommunication providers to imitate the move, hoping to replicate that success.