The popularity of the TV series and Qin Guan's international influence inspired Asian traders, who always invested in domestic TV shows.
Japan was the largest market for Chinese historical TV series. The Japanese showed a special preference to detail and grand settings. South Korea, who was a loyal follower of Japan, also paid great attention to the series. In one week, the distribution rights had been purchased by both countries.
Provincial TV stations and advertisers were also approaching CCTV in great numbers. In a few days, the TV series had made CCTV a big fortune. The advertising director grinned from ear to ear even while he was asleep. The overwhelming news about Qin Guan's new award were terrific.
Awards usually didn't mean much, but the Golden Globes and the Oscars took place during the same period, and the former were called Academy Awards.