บท 16: ch-16
Chapter16: The Power of a Viral Moment
Suraj and his team at Mythic Productions had released the first teaser of Bloody Commando on QTube, hoping for it to make waves. The scene they chose was gritty and powerful—a bloody, battered Arjun, the main character, tenderly feeding milk to a baby amidst the aftermath of a brutal fight. It was an image meant to strike a chord, to showcase the depth and duality of Arjun—a warrior fierce in battle yet gentle with the innocent.
Suraj had eagerly watched the QTube screen after uploading, expecting an immediate surge of views, comments, and likes. But, hours passed with barely any activity. The views crawled up slowly, but the response was far from the impact he had hoped for. A gnawing self-doubt crept in, and Suraj wondered if his understanding of cinema didn't quite apply here, in this world where audiences and expectations were so different. Yet, he believed in his story. This was the film he had worked tirelessly to bring to life, the story he was born to tell.
Two days later, he walked into the office, preparing himself to focus on other promotional aspects of the movie's release. When he checked QTube that morning, he was stunned—the teaser had gone viral overnight. Thousands of views, comments, and likes flooded the page.
Curious to understand the sudden popularity, Suraj scrolled through the comments. It didn't take long to find the reason: a specific clip from the teaser, showing Arjun's bloodied hands tenderly feeding the baby, had gone viral across social media. It struck a strange but powerful balance—something chilling yet warm. People were captivated by the juxtaposition, and it had become a meme, sparking jokes, reactions, and thoughtful commentary.
Suraj skimmed through the comments, grinning at the diversity of responses:
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Mourningstar: "WTF… unexpected warmth in an unexpected situation! This is insane."
Vpnking: "He's too bloody, bro. Gave me chills down my spine."
Bonker_12a: "Everyone who came here after seeing the viral meme, hit the like button!"
Brocode_43: "The fight is cool. I just hope the movie lives up to the teaser!" 🤞
Bestie_14: "Arrav Kapoor looks so cool. Can't wait for the movie! #ArravKapoor"
Preety_143: "Is that Arrav Kapoor? His look and body transformation are insane! At first, I thought it was a new actor." 😅
Replying to Preety_143: "No need to feel shy, even as his fan I couldn't tell it was Arrav Kapoor." 😅
Armylover_34: "Is it a movie about the army? Looks intense."
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The unexpected attention delighted Suraj. He had initially doubted whether his instincts would resonate with audiences here, but it turned out that powerful storytelling transcended worlds. The teaser was now officially viral, and Bloody Commando was the talk of the town.
Suraj and his team quickly strategized to keep the momentum going. They decided to release the first official poster—a bold image of Arrav Kapoor as Arjun in his commando uniform, standing resolute and battle-worn. They shared it on Mythic Productions' social media, and Arrav Kapoor posted it on his Stargram account, instantly drawing his fans' attention.
Suraj knew the significance of the army in this alternate Bharat, or Akhand Bharat. The country had remained united, its spirit fiercely protective and unyielding, its strength built on the legacies of freedom fighters like Bhagat Singh and Subhas Chandra Bose. Bharat's reputation as a powerful, advanced nation made anything related to its military an instant point of pride and fascination. He anticipated the poster would resonate deeply with the people here.
Checking his phone later, Suraj laughed as he read through the comments reacting to the poster:
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Notyet_134: "Captain Ramesh Kumar reporting to duty from Bombay!"
Yourtip_12: "Captain Suresh will directly report at the theatre on the release day!"
Harsh_123: "I just hope it's not another typical army movie that releases every year."
Replying to Harsh_123: "Please see the teaser before calling it 'just another commando movie.'"
Army's_124: "The poster and teaser don't match at all. Captain Nikhil will report directly to the theater to find out more."
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Many of the comments reflected fans cosplaying as soldiers, eagerly "reporting for duty" as a nod to the film's commando theme. However, some responses also hinted at a sense of skepticism, a reflection of the fatigue felt by audiences after years of similar films capitalizing on army and freedom fighter themes. For some, these stories had become formulaic and predictable, releasing each year with little innovation.
As he put his phone down, Suraj took a deep breath. He knew Bloody Commando had something different to offer—a story that was fresh, with a depth that went beyond action and uniformed heroes. And he was determined to prove to his audience that this was a film worth waiting for. The countdown to release day had begun, and Suraj was ready to see his dream unfold on the big screen.
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