บท 121: Chapter 121: Strength is not enough, operation makes up for it
Although he was very unhappy that his daughter had sabotaged him, Kiritsugu still returned to the negotiation state.
"Let's get back to the topic. What do you think about the promotion of Goblin Slayer?"
Kiritsugu asked, tapping his fingers. As the president of Linbao's North American branch, he was in charge of the promotion of Goblin Slayer.
As the North American and Japanese distributor of "Goblin Slayer", Lin Bao attaches great importance to this film. After all, this is a rare opportunity for Lin Bao to distribute a large-scale commercial film.
In Japan, Lin Bao's publicity and promotion are already very mature, and we just need to follow the steps.
However, due to the lack of relevant experience in North America, some things need to be carefully discussed.
Because after the New Year holiday, large-scale promotion in North America will begin, but now Linbao North American branch is still completely in the dark about how to promote "Goblin Slayer".
Nanaya came to the Ryutani family today to discuss these things with Kiritsugu. However, Kiritsugu's daughter-obsession was too strong just now, causing Nanaya to change the topic unconsciously.
In fact, Kiritsugu himself does not have much resentment towards Nanaya. Well, this is excluding the additional factor of Illya.
Kiritsugu is a thoroughgoing pragmatist. To him, any talented person can be used by him.
Unlike those managers who like to use cronies and whose management philosophy is to use slaves rather than talents, Kiritsugu's management philosophy is to make the best use of everything and everyone should play the greatest role in a fixed position.
As for those useless guys, just get out of here.
It is probably this management philosophy that has enabled Linbao's North American branch to rise to the second rank of film distribution companies in just a few years.
Kiritsugu still admired people like Nanaya who climbed up from the bottom.
Kiritsugu still remembered that when his father-in-law was chatting with him, he often said that the boy in front of him had many clever ideas and could always think of many new things.
Of course, it would be better if this kid could avoid contact with his daughter.
"My suggestion is to focus on online promotion. Our target audience is young people, who are more likely to be exposed to the Internet. In addition, online advertising is relatively cheap and cost-effective. We can focus on online promotion. Then there are promotional methods..."
Nanaya took out the notebook he carried with him, on which were recorded all the plans he had thought of before.
"It would be best if we could make some simple promotional videos with a spoof nature. For example, a travel log of the Hyrule Continent, which actually plays some footage related to the movie."
"Um."
Kiritsugu nodded, he wrote down everything Nanaya said, and then he took out his own meeting minutes.
"Someone from the North American branch suggested that we try to pair the male and female protagonists as a couple and promote the movie after it's released based on its popularity. What do you think of this suggestion?"
"Not very good, never."
Nanaya refused without even thinking about it.
It's not that he is against creating fake couples to promote movies. This kind of promotion is a very common tactic in Hollywood.
They were attracted to each other during the filming process and eventually got together both on screen and offline.
Looking at the entire history of the film and television industry, "Goblin Slayer" is definitely not the first to think of this method, and it will definitely not be the last.
In Nanaya's impression, the most typical "come true" screen couple is the male and female protagonists of "The Amazing Spider-Man". Later in the MCU, Scarlet Witch and Loki may also be considered a couple.
The benefits of this kind of publicity are obvious. It does not require too much cost while increasing the topic, and there are no adverse consequences.
When the promotion period is over, it is very easy to break up peacefully due to reasons such as personality incompatibility. After all, European and American couples are updated very quickly, and it will not have any serious impact on the stars.
As long as both lovers are single and agree, Nanaya has no psychological burden at all to use this method.
In case the hero and heroine really fall in love with each other and turn their fake love into reality, Nanaya can be regarded as the matchmaker to help them find true love.
But it is different for Gawain and Luvia, the reason is very simple, they are both Japanese idols.
The regulations prohibiting dating are a hurdle that cannot be circumvented at all. Idols dating is basically equivalent to murdering their career lifespan.
The reason for this is that unlike actors and singers who simply produce works, the idol profession is more about producing an image.
In Japan, male and female celebrities generally have dating restrictions set according to the circumstances, and this is even more true for idols who want to maintain their innocence.
Especially for Luvia, who is a female idol, it would be fine if they became a screen couple during a movie, but if the fake became real, the fans would be furious.
Although there are not many people nowadays who still believe that idols cannot go to the toilet, the fact that idols fall in love while still working is still something that is very exciting to fans.
As a male idol, Gawayan is slightly better off. After all, male idols have long careers and it is impossible for them to be single all their lives.
Everyone can understand older male idols dating.
However, based on the communication between Nanaya and that One-chan, he knew that although the J family did not prohibit it openly, there would still be hidden rules.
People usually shouldn't fall in love before the age of 35, and marriage should be postponed to at least 40, and it's best to get married after the age of 50.
If you debut as a group, you have to queue up to get married, one every five years.
In a nutshell, the longer you are single, the better.
Why did the teddy dog in the "Goblin Slayer" crew play so wildly in New Zealand? It was because he was too stifling in Japan. New Zealand is far away, and as long as you don't let anything slip, no one will know when you pull up your pants.
In fact, that One-chan specifically warned Nanaya not to let any rumors about the two idols spread in the crew.
In fact, the ban on dating has always been widely criticized in Europe and the United States, and many Westerners believe that this is a violation of human rights.
Kiritsugu, who had been staying in North America, had forgotten about the situation in Japan. After all, as he was already married, he had never thought about the situation where people could not fall in love.
"I see. Sorry for not thinking it through. I forgot there was such a troublesome thing in Japan."
Kiritsugu crossed out this proposal with some regret.
Nanaya doesn't have much favorable feeling towards the prohibition of love, but he also doesn't have much unfavorable feeling towards it.
Every industry has its own rules, and the idol profession has such a rule. Regardless of whether it is inhumane or not, it must have a reason for its existence.
"Well, it's okay. Uncle Kiritsugu has been staying in Europe and America, so you don't know much about the situation in Japan. I understand."
Kiritsugu raised his head and glared at Nanaya: "Don't call me uncle, we are far from that familiar."
"Okay." Nanaya touched his nose, "Let's continue."
Next, Kiritsugu and Nanaya discussed some traditional publicity matters, such as advertising promotion, information disclosure in film magazines, and public relations with film critics.
These are things that must be done, and what Nanaya and Kiritsugu discussed more was the overall tone of the promotion.
Although after entering the 21st century, the film critic industry can be said to be increasingly decadent.
But in 2002, film critics still had some influence. Although their tastes had begun to diverge from those of the general public, it had not yet reached the point of polarization.
Today, when film review websites like Rotten Tomatoes have not yet gained popularity, film critic reviews in magazines are still a reference for many people before watching a movie.
"In the early stage, we just need to ensure that the overall evaluation is not too low." Nanaya said while tapping the pen, "We don't need to worship 100% positive reviews, which is too unrealistic and impossible. What we need more are those reviews that can highlight the characteristics of the movie."
Shion asked with a smile, "Wait until the movie is released before mobilizing the water army you mentioned? And then conduct large-scale publicity?"
"Yes." Nanaya turned to Kiritsugu, "How many screens can the film be released on in North America?"
The smile on Kiritsugu's face gradually faded: "I'm afraid not too many. Those theaters are the kind of people who won't release the eagle until they see the rabbit."
Although Kiritsugu didn't say anything specific, it was clear from his expression that he was not optimistic.
Nanaya and Shion's faces also turned unhappy. The number of screens that opened was a reflection of the strength of a movie. The more screens it opened, the more confidence the film producers had in a movie.
"There's nothing we can do about it. The number of screens a movie opens on is based on past performance." Kiritsugu said helplessly, "Kiryuu, your past performance in North America is 0, plus the R-rated subject matter."
"How much did you get?"
"1,000 theaters and 1,300 screens." Kiritsugu laughed bitterly, "This is already the limit in all aspects. I don't know if it can be guaranteed in the end."
"Too little."
This number is neither too high nor too low. If the number of screens can be doubled, it can be used as a promotional point. Because the opening number of more than 2,000 screens is already considered a super blockbuster.
But now the gap is neither big nor small. It is neither a blockbuster nor a small production.
Nanaya pondered for a moment, then he immediately revised the publicity and promotion plan.
"In this way, we will advance the release date." Nanaya took out the calendar and flipped through it. "We will change the release date to the end of June."
"Does this make sense?"
Nanaya smiled slightly: "Because I want to change the opening number to 30 theaters and 30 screens."
"Are you planning to preview the screening?"
Kiritsugu showed an understanding look on his face. Being familiar with film distribution, he certainly knew about this method of using word of mouth to boost box office sales.
"Not only that, do you know hunger marketing?"
Nanaya smiled very proudly. He planned to try a publicity and promotion model that was considered postmodern in this era.
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Onigiri
Onigiri pS: Restrictions on idol marriages actually exist in East Asia. The main reason is to prevent idols’ popularity from dropping drastically after marriage, and to increase control over idols. Basically, idols who get married will be hidden and banished to the cold palace.
Well, Takuya Kimura is a rare exception, but he is the great God Kimura after all. Before the great God fell from the altar, he was a guarantee of ratings.
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