บท 85: Chapter : 84 : Squeeze
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For interviews and interviews, this kind of video is actually far from attracting players with news such as the release of masterpieces. However, after uploading the video to the major video platforms as usual, Social Tap did not think that the click volume was actually very high.
"This face, this figure, is not logical here."
"This is John's first appearance in the video, right?"
"Is there a video before the Golden Owl Game Awards?"
"It's different, the video is a distant view, and you don't see your face clearly, but what interests me most is what kind of game "Resident Evil" is."
"Although everyone says it is a horror game, it don't feel like it. Which horror game has so many beautiful girls?"
"That is, monsters are a bit scary, but it is obvious in the promotional video that these monsters can also be killed. It should be a survival type game."
Some players who did not watch the live broadcast, or did not have time to watch the live broadcast, have left a message below the video.
[ ===== ]
At the same time, the operation team in PixelPioneers Studio were engaged in the hype about the topic of Resident Evil.
Looking at his official account's attention quickly surpass 1.5 million, then look at other well-known game producers in the industry, such as the official account with less than 1 million fans of Martel in Mercury Studio, John suddenly felt really awesome.
In the next few days, along with the popularity of the interview video, Armani also stepped up to promote Resident Evil, and also suggested John to link in Binding of Isaac, Octopath Traveler, and Outlast. There is no new plot content, just add some items to interact with the menu.
For example, in Binding of Isaac, add a G-Virus item, so that Isaac can be mutated after obtaining it, and has a certain chance to become a big monster, or a certain chance to become an ordinary zombie.
Or, in Octopath Traveler, add a small side story, or background story, such as a village or a villager who encountered a zombie in a town or in the wild.
Cooperating with the promotion of these kinds of Easter eggs, although it might not make players deeply reminiscence, it can refresh their sense of its existence, which is still very important for publicity.
There are a lot of people concerned about the various promotion actions of PixelPioneers.
[ ===== ]
In the studio of Mercury Studio, looking at the online promotion of Resident Evil, Martel was talking with Malcolm.
"They are ambitious, this investment is in the millions." Martel sighed.
"Almost, but it's a bit confusing. Their latest game is still a horror genre." Malcolm was a little confused.
"Although the audience of horror games is small, the competition is also small; and looking at their warm-up announcements, it is estimated that they will be launched after New Year's Day. Although there are a lot of masterpieces in the same period, they are really no competitors as horror games," Martel analyzed.
Although the game market is divided between the public and niche, it's the same as the mainstream popular games such as FPS and ARPG, unless you can innovate the game story or gameplay in a truly unique way, otherwise, you will face fierce competition from other games. In the true sense, the game needs details and quality, as well as service.
On the contrary, like the horror genre, although the audience is not large, the competition is also very small. Sometimes there are only two or three games on the market, and you have no other choice if you don't play.
Leaving aside Moondustries' Ghost 4, it can be said that for a while, Resident Evil is the only masterpiece of the horror game genre. In terms of game selection, players have very few alternatives.
"But it's a pity your new work, this time it's estimated, that you can't hit it head-on," Malcolm said with a smile.
"There was no direct competition; that's just what the players and media think," Martel said, then shook her head with a smile.
Listening to these words, Malcolm did not say anything, just smiled.
[ ===== ]
In the next few days, Armani continued with small promotions for Resident Evil. Meanwhile, many third-party game publishers actively approached with cooperation offers for Resident Evil. Social Tap, including Gemtechs, Moondustries, and Essence, were among them. But Armani temporarily rejected them.
With the little bit of news about Resident Evil, the hype was constantly rising. From the initial publicity trailer to the game's original artwork set, and then the actual gameplay videos of the game test, the players couldn't get enough. Armani kept releasing just a little bit of new content every other day, teasing the audience.
The most annoying thing is that most of this news was revealed through the daily-style official posts of John and Luna, rather than formal announcements. This tactic made players complain.
"No, how did John learn to tease us like this?"
"Is the game completed? Why not release it already?"
"Please, let's release the game quickly, don't tease us like this."
Countless players left messages under John and Luna's official account, expressing their frustration. John could only say he empathized with them, but Armani handled all the publicity and marketing. Despite the players' complaints, the secretive promotion strategy kept the buzz around Resident Evil high.
[ ===== ]
In the office on Monday, Armani and John were talking.
"The relevant game release conference is almost ready, but as for the local game publishers, Mr. John, do you have any thoughts?" Armani asked John.
"I'm not picky, as long as the game maintains its independence," John replied.
This was his basic requirement. Even though the game was being released, any interference in the content of the game itself was something John could not agree to.
"Actually, we don't have many options. For a game of Resident Evil's scale, only a few domestic publishers can meet our requirements," Armani smiled.
Unlike Binding of Isaac, Octopath Traveler, and Outlast, even though Resident Evil's production cost is lower compared to typical AAA games, it's still a high-budget production, most publishers don't have the capacity to handle such a game. Either they can't offer favorable conditions, or they lack strong enough distribution channels.
The former doesn't need much explanation; no publisher will pay to release the game for you. As for the latter, with PixelPioneers' current capabilities, they are better off handling distribution themselves rather than sharing profits.
However, when John listened to Armani's analysis of Resident Evil, his expression showed surprise.
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Sokdavid
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