บท 13: Chapter 13: Crash
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In Schultz's office, after the two parties signed the contract and bound the originals, Schultz said: "In a week and a month, we will publicize the entire network, and in addition to landing on the official website platform, including third-party game channels will also be carried out. Update."
"So soon?"
Generally, except for small creators who don't have any money, most of the creators have to publicize their games for a while, at least let players know that there is a game. Even taking the game to participate in some major game exhibitions is normal.
"No way, Gemtechs will release the independent game they represent in May. The Space-Time Wheel planned by Mercury Studio is a master. At the same time, Moondustries also has two games that will be launched, both of which are well-known in the industry. June is even more impossible. Moondustries, Gemtechs, and several foreign creators will launch 3A-level games. After all, it is the summer period of games."
Their Social Tap is not so famous that it is comparable with the top three in Carbombya. Maybe when the time is spent, you may not be able to buy a good advertising space. There is also a sentence Schultz did not say, that is, "Binding of Isaac" is more focused on the gameplay and creativity.
If you can't seize the opportunity, wait until the gameplay protection time expires, when the three majors are slightly shameless and don't give way, the gameplay will be copied and updated, and then this game is likely to be destroyed. Didn't the three majors in the early years do this kind of thing often?
Although the government has cracked down and launched many policies in recent years, they are not afraid of the government, but it is just in case.
John nodded and did not speak. He knows how to make games, but if it is to publish games or market games, he cannot compare with Schultz's job. And John also believes that Schultz will not be irresponsible in this game. After all, the contracts signed by the two parties are in black and white.
"If I can, I would like to call this game a roguelike type game, and later I can also define "Binding of Isaac" as roguelike," John said towards Schultz.
"Rougulike?" Schultz was a little ignorant. What does this mean?
Facing Schultz's confusion, John just smiled and didn't speak. After all, he couldn't say that he was dreaming himself. In a world he dreamed of, this game is called the whole name. After continuing to talk to Schultz about publicity, John left the Social Tap and returned home.
***
The next day.
John, who was still sleeping early in the morning, was woken up by Luna beside him: "Look, look, the money is in the account."
Opening his eyes confusingly, John glanced at the mobile phone Luna placed in front of him and reminded him that the money had arrived. More than 400,000 Dollars has been paid to Luna's account.
"Woo..." John, a little confused, made a whine of unknown significance, and then prepared to continue to sleep with his eyes closed.
"The Social Tap has already promoted our game. You read this game from the media article, you are already being talked about." Not letting John continue to sleep, and Luna continued to shake John.
"Ah... It's only 7:30, last night's toss was a little much, let me sleep a little longer." Yawning, John glanced at the phone and said.
"Don't I sleep a little too? Why are you so hopeless?" Luna pouted: "However, I didn't mention you at all, I only said a brand-new type of independent game, but I didn't mention you."
After watching the full film to promote the soft essay, Luna said a bit angrily.
"It's normal, after all," John said indifferently while wearing clothes.
He is quite self-aware of this phenomenon. There is "Monsters Dungeon", if he is used as a publicity point, then it is not publicity but humiliation.
"But now we should be considered unstoppable, and we have already recovered the cost, then the net profit should be next," Luna said with her finger.
"It's about the same, but this game is not only worth such a little money." John smiled and said.
It is precisely because of confidence that John will cooperate with the Social Tap. If he is not confident, he will directly sell more than one million to the three big ones. Isn't it more convenient?
***
Two days later.
John sat on the sofa, holding a laptop and writing documents, and Luna, who was grazing her mobile phone next to him, suddenly found something cobbled up: "Ah, John, Gemtechs "Space-Time Wheel" began to advertise, and Moondustries game has also been promoted in advance. In our game, I feel that no one is paying attention. The official game fans' attention has been reduced a lot, only breaking 100,000."
Luna picked up the laptop next to it and entered a well-known game media website. A pop-up window popped out.
"The latest masterpiece of Mercury Studio."
"Another Masterpiece by Christian Martel, the Top Ten Independent Game Planner of the Year."
""Space Wheel" is about to be launched on all platforms."
Most of the space is given to the game "Space Wheel", and the remaining advertisements on the game website are for Moondustries' next few games to be launched.
"Does the Social Tap articulate us? Didn't it take us to advertise at all?" Luna said a bit suspiciously.
"Isn't it publicity in the last two days? And this is quite normal. The advertising strength of the Social Tap is not greater than the big three, and sometimes during this conflict, you may not be able to buy advertisements for money unless you are willing to pay a premium." To say that it is impossible not to pay attention, John is quite clear.
"The advertisements exploded, and it was still online at the same time, and the difference was only a few days. It is not used at all. Our sales are estimated to burst." Luna sighed. The excitement a few days ago was completely gone.
The game is no better than a movie. Staggering one week has little effect. For a game, let alone one week, from two weeks to four weeks, it is the time of the crash, which will have a certain impact on game sales.
"Media advertising Social Tap is no bigger than three, but the follow-up word of mouth, then streamer promotion, video promotion is the main goal of Social Tap," John said calmly.
The self-media and game outlets, the financial resources, and channel resources of Social Tap certainly cannot be compared with the three majors. The promotion of self-media and outlets is to let players know that there is only one game. Streamer and video promotion is the purpose of Social Tap.
There is no independent game promoted by the company like the three majors. Why is it sometimes just launched, and has not waited for word-of-mouth fermentation, there are some video producers to try with famous streamers. Really because it was just released, and then they came to try it on purpose? Some are true, but others are simply collecting money for marketing.
If the game is fun and the stream effect is good, then it will continue to stream; if the stream effect is not good, then there is no follow-up after the stream. Big companies have the standards of big companies, and small companies also have a way of survival.
Of course, all this is based on the fact that the game has a reputation. If it is as bad as the original "Monsters Dungeon", then the subsequent publicity will not be carried out. This is written in the contract.
But at this time, John's phone next to it rang and glanced at the call from Schultz on the Caller ID.
"Mr. Schultz, what's the matter?" John said hello after receiving the call.
"It's a bit bad. The original news was that Gemtech's "Space-Time Wheel" was ready to go online in May, but they suddenly announced today that it would be online in advance, and the time happened to be with us. I believe you also should notice that the advertising for "Space-Time Wheel" has suddenly increased recently." Schultz at the end of the phone said with a headache.
Hearing Schultz's words, John could not help but frown, this is indeed a big trouble.
"I have confidence in the "Binding of Isaac." John took a deep breath and said.
"I wish." Schultz at the end of the phone was silent for a second or two and said softly.
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