บท 331: The value of intellectual property
"President, these are some game production plans we're ready to discuss. They are all co-productions with well-known companies, which can help our company continue to expand its reputation and also make more partners through derivative works."
At the headquarters of Gamestar Entertainment, Takayuki continued to devote himself wholeheartedly to the development of Final Fantasy 7.
However, occasionally there are still some things he needs to make decisions about.
Takayuki will control the overall direction of the company, and then leave the remaining management details to professional managers to handle.
However, there is one authority he has never delegated to others.
That is the authority to decide on derivative works.
As the company develops better and better, every game under the company is a hidden IP treasure.
For this reason, Gamestar Entertainment has also specially established its own peripheral copyright department, sometimes contacting manufacturers to produce some game-related peripherals, such as making plush toys of creatures from Pokémon or producing collectible trading cards.
Through the authorization and self-development of these products, it also provides a lot of financial support for game development.
Sometimes, just the sales of these peripherals can bring in hundreds of millions of dollars in profits, which is very gratifying.
However, there are only a few IP treasures with profits of hundreds of millions of dollars, such as the Mario series, Pokémon series, and Tetris series.
The peripheral sales of the Tetris series were unexpected to Takayuki.
In the previous life, this game was the best-selling game in the world, but its IP value has never been particularly high.
Mainly because the content of Tetris is just a bunch of blocks arranged together, without any particularly attractive features.
You say to make a movie out of it, it's not suitable. Make it into an animated film, it's also strange.
Using it to make peripherals? A bunch of block peripherals doesn't seem particularly appealing either.
So in the previous life, Tetris has always had a significant influence in the gaming world, but it was almost impossible to expand beyond that.
But people in this world seem to really like Tetris.
So far, Tetris sales have exceeded tens of millions.
First is the terrifying installed base of the GB series, with Tetris pre-installed on the GB, GBC, and GBA.
It's suitable for all ages, and you can play anytime, anywhere.
Then related peripheral products began to be produced experimentally.
The peripheral production department didn't have much hope originally, and they also felt that this thing definitely didn't have the cute image of Pokémon to attract people.
But some Tetris pillows, keychains, and fridge magnets were often out of stock once they were sold.
Everyone will have games they don't like, and inevitably some games will have many negative reviews due to not being liked.
But Tetris is the only game with almost zero negative reviews, and there are hardly any people in this world who dislike it.
And Tetris peripherals are also very popular.
Seeing this situation, the peripheral team immediately increased production.
Starting from simple peripherals like pillows, keychains, and fridge magnets, they also developed collectible trading cards, Tetris toys similar to building blocks, and even Tetris products in collaboration with luxury brands.
Even makeup collaborations exist, and as a result, Tetris's derivative income is also terrifyingly high.
Takayuki was somewhat surprised when he learned of this situation, and in the end, he concluded that the concepts of different world inhabitants are not necessarily the same. Some things may not have been popular in the previous life, but they may have different effects in this world.
This time, the department responsible for peripheral derivatives brought several new project proposals, all of which are collaborations with other toy manufacturers and the like. Takayuki glanced at them briefly, made sure they didn't involve anything related to game content, and then agreed.
However, something that caught his attention soon emerged.
The application for the production authorization of the Mario movie, and the applying company is a large American film and television group.
This film and television group... Takayuki remembers that they were originally targeting himself.
At that time, this film and television group should mainly have targeted the Russian businessman Tukhalev, and he was just included incidentally.
But after these things gradually subsided, they acted as if nothing had happened, took the initiative to come over to make amends, and hoped to produce Mario series movies.
Their commercial team obviously saw the potential of the Mario series.
The Pokémon series is more suitable for animation. If you want to make a live-action Pokémon movie, you definitely need high-level special effects. But if you want to make a Mario movie, the cost definitely won't be too high.
This company's plan is quite ambitious.
And the price they offered is also quite sincere.
One hundred million dollars to produce three Mario series movies under license.
Takayuki sighed. The development cost of one Mario game is at most ten million dollars, but the potential IP value of the series is over a billion.
If it were an ordinary company, they would probably not hesitate to sign the agreement.
As long as they sign, they would receive one hundred million dollars, and the other party only wants the production rights of three works, which is definitely a blood bargain.
However, Takayuki drew a big cross directly on this page.
Forget about the Mario series movies. Unless it's a matter of life and death, I won't authorize anything.
Takayuki remembers that in the previous life, there were several so-called cult Mario movies in the film industry.
And that also became a stain on Nintendo's unspeakable social death.
Takayuki doesn't want to let himself die socially just for this money. Not to mention that this person was once a rival, even if he is now a partner who wants to make Mario movies, at most he will politely refuse.
Sometimes there are many pitfalls between film and game conversions, and he is not really short of money, so there is really no need to risk using his most valuable wealth.
Now it seems that one hundred million dollars is very high, but in the future, this value will only be higher.
If it's really used to make movies, he must personally participate throughout the process.
He doesn't want the Mario series' reputation to collapse because of a trashy movie.
Building a reputation is not that easy.
After crossing out this authorization application, there are several new project proposals behind it.
And these project proposals all have some very eye-catching marks.
Applications from an organization of the Japanese government.
The name is the Japanese Cultural Arts Revitalization Committee, led by the Ministry of Education, Culture, Sports, Science, and Technology, jointly formed by multiple Japanese cultural industry companies.
They want to apply for some game characters to be official promotional materials in Japan. At the same time, they also hope that Gamestar Entertainment can help produce some very famous works as games, and they cordially invite Gamestar Entertainment to join the Cultural Industry Revitalization Committee.
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