Although Xu Yang wanted to pioneer an entirely new track for "Martial Arts live streaming," he couldn't simply put such a plan into action directly.
After all, having just experienced the Red Moon that occurs once every six hundred years the previous night, Xu Yang was still unclear about the attitude of the Federation authorities and the intensity of their oversight. If he were too conspicuous, it's possible that he'd attract the scrutiny of the Federation authorities.
Currently, he didn't possess enough strength to protect himself, and he really didn't want to draw the attention of the Federation authorities.
Therefore, the track of Martial Arts live streaming couldn't be launched directly. He needed to start shallow and go deeper gradually, expanding his influence as his strength increased.
Food broadcasting was a rather good path to take.