บท 229: Opportunity
After Jeff resigned a few days ago, he established a company called Cadabra, Inc. with the support of his wife. He reached out to friends, forming a group of angel investors to potentially fund his venture. Following this, they initiated discussions with Ruki Bookstore to explore the possibility of featuring their books on the online platform they envisioned. Jeff and his wife visited the Ruki Bookstore in Manhattan.
While the bookstore appeared typical at first glance, it stood out with its exceptional cleanliness and a Japanese word, 'Ruki,' displayed on the board.
"This bookstore seems to embody the precision and orderliness of Japanese culture..." Jeff remarked.
His wife agreed with a nod as they entered, perusing the new releases, best sellers, and staff picks on display. Inside, a central aisle connected various sections throughout the store.
After Jeff resigned a few days ago, he established a company called Cadabra, Inc. with the support of his wife. He reached out to friends, forming a group of angel investors to potentially fund his venture. Following this, they initiated discussions with Ruki Bookstore to explore the possibility of featuring their books on the online platform they envisioned. Jeff and his wife visited the Ruki Bookstore in Manhattan.
While the bookstore appeared typical at first glance, it stood out with its exceptional cleanliness and a Japanese word, 'Ruki,' displayed on the board.
"This bookstore seems to embody the precision and orderliness of Japanese culture..." Jeff remarked.
His wife agreed with a nod as they entered, perusing the new releases, best sellers, and staff picks on display. Inside, a central aisle connected various sections throughout the store.
At the checkout counter, a blonde woman sat engrossed in a book as Jeff and his wife approached.
Upon noticing their approach, she lifted her head and greeted them, "Is there anything I can assist you with?"
Jeff nodded, saying, "This is my wife, Scoff Mackenzie, a novelist who publishes her books in Ruki bookstores."
The woman acknowledged with a nod, prompting Jeff's wife to introduce herself. Following this, the woman asked, "How may I assist you?"
Expressing their desire to meet the manager, the woman at the counter seemed slightly surprised and inquired about the reason. Jeff and his wife simply explained it was for business purposes.
The woman inferred that their intention was likely to discuss matters related to Jeff's wife's books with the manager.
Following their meeting, Jeff and his wife engaged in discussions with the stout manager of the bookstore regarding Jeff's business proposal. Despite the initial inclination of the manager to dismiss the idea, recognizing his role as a mere manager within the larger framework of Ruki Bookstores—a publishing company under a substantial corporation—he opted to seek approval from higher authorities.
Deciding to inform the higher-ups about Jeff's proposal, the manager relayed the information to the executives of Ruki Publisher Company, who then reported it to Ruki Suzuki, the CEO of Ruki Publisher Company.
---
In Tokyo, Japan, at the Ruki Publisher Company Headquarters in Minato Ward, the building stood modestly amidst its surroundings.
Within the CEO's office, Ruki Suzuki received a report from the U.S. executives of Ruki Publisher about Jeff Jorgensen. The report detailed Jeff's suggestion to sell Ruki books online through a website he had created.
She found Jeff's idea intriguing, yet concurrently believed it prudent to consult with her fourth brother.
Considering that Shinro Suzuki's company was the parent company of Ruki Publisher Company and also provided funding for her own company, her decision to discuss the matter with him was logical. Notably, Shinro Suzuki had founded Ruki Publisher Company and appointed her as CEO, a decision that had initially left her perplexed.
Dialing her fourth brother's number, she scrutinized the information on her computer sent by the executives via the internet—the file being Jeff Jorgensen's proposal.
---
At KiShin Rules Headquarters, Shin conveyed his ideas on a whiteboard to a group of attentive game developers seated around a round table, diligently taking notes on Shin's words regarding the video game direction plan portfolio. Midway through this discussion, Shin's phone interrupted the meeting with a ring.
"Oops... Excuse me, guys," Shin said, retrieving his phone from his pocket. He distanced himself before answering the call.
"Hello, sister Ruki?" Shin inquired as he picked up the phone.
"Fourth brother, I called you regarding..." Ruki began, explaining the situation to Shin.
Listening attentively, Shin became somewhat astonished as he learned about a man proposing to feature Ruki Bookstore books on a website for online sales. It wasn't the concept of an online store that surprised him, but rather the man's name and his company.
The man shared the same name as someone from Shin's previous life—the founder of Amazon, if his memory served him right.
Without hesitation, Shin instructed his second sister, Ruki, to endorse the man's proposal.
After the call concluded, Shin gazed at the phone for a moment, deep in thought.
"I should be ready to secure another round of funding... I need to seize the opportunity immediately," Shin contemplated. Drawing from his knowledge of his previous life, he recalled that, apart from Jeff, The Vanguard Group, Inc. was the largest shareholder in Amazon.
Shin also entertained the idea of acquiring Jeff's company. However, considering that Jeff's venture wasn't widely recognized or successful yet, and factoring in Jeff's ambitious goals, it seemed unlikely that Jeff would be willing to sell even if the company faced initial challenges.
Shin recognized that Jeff possessed a long-term vision. From Shin's perspective, Jeff prioritized the development of the algorithmic data over immediate profitability, aligning with a broader plan he was formulating.
Had Shin not known better, he might have perceived Jeff as merely a crazy and overly optimistic individual. However, Shin understood that the man was highly calculated, optimistic, and driven by a clear purpose. A person with such qualities would not easily part with their company.
"If he were to sell, he wouldn't be Jeff Jorgensen," Shin pondered.
---
Meanwhile, with anime series like Pokémon, Dragon Ball, EarthBound, and Yu-Gi-Oh gaining popularity not only in Japan but internationally, KiShin Merchandise seized the opportunity. On July 30, 1994, the company organized an event in Akihabara, capturing the attention of anime fans.
It was a 'Kosupure' event, centered around participants donning anime character costumes, embodying the characters through both attire and mannerisms. Those who excelled would be eligible for awards and rewards from KiShin Merchandise.
KiShin Merchandise had been selling anime character clothing for some time, but it was only now that Shinro Suzuki's idea was set into motion. In Akihabara's Electric Town, where thousands of square meters had already been cleared for construction, work came to a halt to accommodate KiShin Merchandise's event. The flat area was transformed with stages and vendors to create the necessary space.
This marked the beginning of KiShin's strategy to elevate Akihabara's prominence, starting locally in Japan. By associating the event with anime, the aim was to attract not only a domestic audience but also foreign visitors to the area.
This marks the beginning of KiShin's initiative to elevate Akihabara's status, aiming for recognition, at least within Japan initially. By associating the event with anime, it also intends to draw in foreign visitors.
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