Capítulo 89: planning
Strategic Planning and Promotions
The completion of post-production brought a new sense of anticipation and urgency within the walls of CineVision Studios. With Divided Threads polished and ready for the world, Ravi Mehta called for a crucial meeting to discuss the film's release and promotional strategy. Gathered in the spacious conference room on the 10th floor of Mehta Towers, Ravi, Arjun, and key members of the marketing and distribution teams sat around a large wooden table, papers spread out in front of them.
"Gentlemen and ladies," Ravi began, adjusting his reading glasses, "we've poured months of effort into this project. Now, we need to ensure that it gets the reach and visibility it deserves. Let's talk numbers and strategy."
The marketing manager, a sharp-minded woman named Kavita, leaned forward, her pen tapping rhythmically against her notepad. "The era we're in—2005—is a time when the television and print media are king. If we want to make an impact, we need to allocate a significant portion of our budget to TV spots, magazine covers, and interviews."
Ravi nodded thoughtfully. "What's the proposed budget for promotions?"
Kavita flipped through her notes. "Given the overall scale of the film and the production costs, we're looking at around ₹2.5 crore for the promotional campaign. That includes television ads, radio spots, newspaper advertisements, and a few strategic magazine cover stories. We should also include at least ₹50 lakh for outdoor advertising like billboards in key cities and ₹30 lakh for special screenings."
Arjun listened attentively, absorbing the figures. Though Divided Threads was a project close to his heart, he knew the importance of a strong marketing push to ensure it didn't get lost in the competitive market. Despite Ravi's solid reputation and the unique narrative of the film, the stakes were high.
"The film's budget, all-in, is around ₹10 crore," Ravi said, glancing at Arjun for confirmation. "Given that we're aiming for a wider release, we'll need to strategically position it as both a compelling story and an experience that bridges the past with the present."
Arjun leaned forward, his gaze serious. "What about the release date? We need a slot that doesn't clash with any major film from other big studios. We want a window that gives us a fair shot."
Ravi gestured to the distribution head, Anil, a seasoned veteran with decades of experience. "Anil, what's your take on this?"
Anil adjusted his glasses and began, "If we're talking about a good release window, I'd suggest early March. The first week should be ideal. It's a period with relatively low competition, and the film's strong emotional core can resonate well with audiences looking for meaningful content post the festive season."
"March 5th?" Arjun suggested, his voice tinged with a mix of hope and pragmatism. "It gives us enough time for promotions and aligns with our strategy of leveraging Republic Day coverage to build momentum."
Ravi nodded approvingly. "I like it. March 5th, 2005. Mark the date."
With the release date locked, the conversation shifted to casting and endorsements. Ravi looked at Arjun, his expression thoughtful. "Arjun, you have a great eye for talent. What's your take on using our young actors—Aditi and Nikhil—for the promotions? Their story can be a compelling angle."
Arjun nodded, smiling. "Absolutely. Their background, their journey from our film workshop to starring in a major production, is something people can connect with. We should leverage that narrative in interviews and press conferences."
Kavita interjected, "We can schedule them for talk shows, youth-centric programs, and even a few regional language channels. People love seeing new faces, especially when they come with a story of struggle and triumph. And Aditi's and Nikhil's experience on set, meeting established actors, is something that will resonate with young audiences."
The discussions continued late into the evening. Strategies were refined, responsibilities assigned, and schedules drafted. The promotional roadmap was set to roll out in the weeks leading up to the release. Each member of the team knew exactly what needed to be done.
Chapter: Press Conference and Media Frenzy
The next few weeks were a whirlwind of interviews, talk shows, and magazine cover shoots. Arjun, Ravi, and the young actors found themselves at the center of a media storm. The story of Divided Threads—a tale of partition and reconciliation told through the eyes of estranged siblings—was compelling enough to attract significant attention.
In one of the most anticipated press conferences, held at the prestigious JW Marriott Hotel in Juhu, the room was packed with journalists, photographers, and film critics. A large poster of Divided Threads adorned the backdrop of the stage, featuring a powerful image of an older Kabir and Meera, symbolizing the separation and reunion of two lives torn apart by history.
As the crew took their seats, the questions began flying.
"Arjun, what inspired you to take on this subject?" a reporter asked.
Arjun leaned into the microphone, his voice calm and measured. "I've always been drawn to stories that reflect our history and identity. The partition is a wound that runs deep in many families across India and Pakistan. This film is about bringing those emotions to light, about finding connections amidst the chaos."
Another journalist, his curiosity piqued, asked, "You're known for your work in horror and thrillers. Why the shift?"
Arjun smiled, acknowledging the point. "Yes, this film is very different from my past work. But I believe every filmmaker has stories within them that need to be told. This was one of them."
The focus soon shifted to Aditi and Nikhil. "What was it like working with seasoned actors and being directed by someone like Arjun?"
Nikhil, looking slightly nervous but determined, responded, "It was intimidating at first. But everyone was so supportive. I learned more in these few months than I could have in years of classes."
Aditi chimed in, her voice steady. "Most of the critical scenes were shot under Arjun sir's guidance. He's not just a mentor but also a source of constant encouragement. We wouldn't be here without him."
Chapter: Final Preparations
Back at CineVision Studios, preparations for the film's release were in full swing. Posters and banners were sent to theaters across Mumbai and other cities. The soundtrack, a haunting yet hopeful melody, was released to positive reviews. Pre-bookings began to pick up, fueled by the buzz generated by the promotional campaign.
Ravi Mehta, standing in his office with a view of the bustling streets below, felt a surge of optimism. "We've done everything we can, Arjun. Now it's up to the audience."
Arjun, standing beside him, nodded. "I believe in the film. I believe in the story. And I believe in the team."
March 5th, 2005, was just around the corner. With the film's release date set, the stage was prepared for Divided Threads to unfold on the silver screen, telling a story that transcended time and borders.
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