Melinda could have gone and on and on about bringing back the real reason behind the creation of student guilds in the first place and the reason they were still so predominant in the grand structure of the Royal Academy but while those would be true, she knew the real reason she was creating her own guild was pride.
Her major motivation was to not be under anyone.
If she would be in a guild, then it will hers completely which would be impossible if she joined a guild, especially since she had no intentions of working her way up in the chain of command and 'proving' herself.
Targeting those who were tired and done with the idea of large guilds recruiting as many members as they could for the sake of farming miscellaneous points was a strategy.