Capítulo 60: Chapter 60: Taking Charge of the Konoha Newspaper
Such a newspaper still has an annual return rate of over 20%. Yuya couldn't help but sigh again: indeed, it's a monopoly business, and other industries would have to lose their pants if that's the case.
After looking through almost all the newspapers in the past two weeks, Yuya noticed a point: every Konoha Daily has a fixed design, and even the most common form of advertising in modern newspapers is not included.
Slamming the table, Yuya couldn't help but think. If a newspaper is well-managed, then the advertising space can really take up a page and the revenues are not cheap.
For a world-renowned newspaper like The New York Times, the advertising fee is as high as 70% of the total income! "Konoha Daily" is the only newspaper in Konoha Village.
If there is no competitor, if the advertising space is opened up, many merchants will definitely come to the door. As long as the advertisement can be reasonably used, he believes that the profit can be doubled soon!
However, Yuya has no plans to open up advertising space immediately. After all, this needs to be considered from all aspects and can be set aside for the time being.
The most important thing now is to change the content of "Konoha Daily". The current design is a bit outdated and rigid, and it feels a bit fake.
The first column and the third column can be fully combined. In recent years, Konoha Village and various small villages in the vicinity have been relatively peaceful, and there have been few significant events and news.
And the most exaggerated thing is that sometimes things that happen in one day are deliberately divided into two days and published after they happen. One will be written tomorrow.
There are even more reports related to gossip. Yesterday's "Konoha Daily" published some boring news about conflicts between some wives. In fact, it was an act of trying to fill up the word count in these two newspapers.
If it weren't for the fact that the villagers of Konoha Village had few entertainment methods and newspaper distribution was a monopoly, Yuya felt that with the low-quality "Konoha Daily", the sales volume would probably fall below 10,000 copies!
Since the first column and the third column are all local news, they can be integrated together and one page is enough. After all, news is more valuable than "lengthy" ones, which make no sense. Discussion and sensational news are just a waste of human, material, and financial resources. If you want to publish news, you should publish those that attract the most attention.
Yuya got up and poured himself a glass of water. He relaxed his neck before sitting back down, gazing at the increasing heat. He took the pen and continued writing the following changes.
Regarding the second column, Yuya had already thought about it: the commercial version! In the new business section, they could publish some news and information related to business. Konoha Village is very large, with many traders and companies, and there are many successful traders in the Land of Fire. In this section, they could also create "character albums," "trader albums," and similar features, so that villagers can better understand the business of Konoha Village Condition.
This page, which previously promulgated the rules and policies of Konoha Village and the Land of Fire, is also integrated into the second column. If there are new regulations and policies, they will be published separately. If there are no new regulations and policies, commercial information will be published.
This way, there is no need to publish a policy or regulation in the "Konoha Journal" for half a month as before. Except for special circumstances, regulations issued on the same day can only be published on the same day.
Rational use of resources can lead to fortune!
As Yuya paused while writing the "third column" in his notebook, he realized that this would be his most innovative design.
He eliminated the original third column, and instead, he thought of opening a new one directly as the commercial version! After much deliberation, he decided that a story would be a good choice. Since he mainly earns a living through "writing" now, he can directly invent some short stories and include them. Additionally, employees from the reporting and editorial departments can also contribute.
Moreover, if the novel is serialized in the newspaper, some readers who bought the first copy, if they are captivated by the story, will naturally want to know the next plot, thus increasing sales steadily.
As for the fourth column, it cannot be operated as before anyway. It is really difficult to publish news from the five major countries, and the "Konoha Journal" reports news from a month ago, isn't that a joke?
Some ninjas receive news even faster than newspapers.
Yuya pondered over it for a long time, but no good ideas came to mind. After closing the notebook, he sighed and decided to put it aside. After all, the future is long, and overnight changes are not possible. They cannot act hastily.
Rectifying the Konoha Newspaper needs to be done step by step. Although this plan is clearly written in the notebook, implementing it will be very difficult. Many meetings will likely be organized.
Tasks also need to be redistributed, and the reporters, who are the main responsible for gathering news, need to be well-trained. They are the main force!
If the reporter cannot undergo the transformation, then transforming the entire Konoha Newspaper will be even more difficult, so there is no rush for all of this.
Looking at the clock hanging on the wall, Yuya realized that there were still a few hours until his usual bedtime.
Previously, due to having to write "Konoha Love Story," Yuya found inspiration more at night, so he usually went to bed very late, and it became a habit. Now that "Konoha Love Story" has ended, Yuya has nothing to do and cannot sleep.
With both hands resting under his chin, Yuya is going to write a new story, preparing for the "Story Gathering" section. He has many classics in mind, but he has to choose carefully.
After thinking for a long time, Yuya suddenly raised his chin, picked up a pen and switched to a different notebook, opened the first page, and wrote seven large characters: Leon: The Professional!
After thinking about it, Yuya decided to go out for something to eat. Putting all the newspapers back where they were and putting the notebooks and the like on the shelf, she turned off the lights and closed the door.
After leaving the office, he went down to the second floor and suddenly found that there were still a few people on the second floor who had not left, even Yamada's editor-in-chief was there.
You Xia Qi gave them a strange look, then walked in and asked, "Why aren't you off work?"
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