Capítulo 24: Truth

The Public Welfare Initiative was a strategic move to build a positive reputation and public image, an idea David had devised.

No matter how one looked at it, a company like Continental primarily served the elites. Yet, with ownership of 15% of the country's income sources, any form of elitism could create a significant divide between the rich and poor.

To mitigate this, David introduced an initiative requiring each acquired country's group, such as the Singapore Group, to establish public welfare programs.

These included clinics, schools, and other basic amenities, all provided at extremely low prices or for free.

People loved free services, and when they realized the quality matched or exceeded premium-priced options elsewhere, they would remain loyal to the company.

"By the way, did Mr. Obi find us a suitable school yet?" David asked after some thought.

"School?"