After New Year's Day.
Chen Pingsheng took his wife back to the Magic City headquarters.
He was there to check on the development of Antler Coffee, while his wife was busy with the opening events of the two flagship stores of Water Cloud Space.
And to visit those subsequently invested stores.
The music festival had indeed generated immense influence in Magic City, with an exceptionally large publicity drive.
That night, the Antler Coffee emblem was second only to the few large logos of Water Cloud Space.
Antler Coffee had invested a full two billion, and to date, less than a third of the stores were profitable.
Even the profitable ones had extremely low margins.
The core issue was that the pricing was too low, while the rent for those prime locations was too high.
For the moment, the wildly popular Antler Coffee had yet to achieve financial balance.