Before, celebrating the New Year meant crossing into the new year.
On Lunar New Year's Eve, families would gather in front of the TV, eating dumplings and watching the Spring Festival Gala, enjoying the warmth of togetherness.
After the new century, with the economy climbing upward, the demand for entertainment grew. For young people, the Spring Festival Gala... a stale old thing, who would watch it!
The turning point came one year with the explosive debut of a phenomenon-level variety show, "Super Girl".
At first, the show received a lukewarm response, but after more than a year's buildup, Super Girl became a sensation in every street and alley. The Xiangnan channel thought, can't waste this Super Girl fame.
It was winter, and the Xiangnan channel's Spring Gala was all set. But it was too far from the Spring Festival, and it didn't make sense to just wait, so a group of planners set their sights on the end of the year.