Spring typically lags in Hollywood, trailing even behind the post-summer months of September and October when blockbusters seldom surface.
However, 'John Wick' altered this landscape, asserting that it wasn't the absence of spring audiences but rather the lack of compelling films.
Not just regular moviegoers, but also numerous stars, directors, and industry professionals, especially those in action films, flocked to witness 'John Wick' on the big screen.
In Los Angeles, at Century City Plaza's Cinemark Cinema, Tom Cruise and Brad Bird shared the VIP room, engrossed in the movie even after the main crowd had departed, planning for a second viewing.
Brad Bird, the mastermind behind 'The Incredibles', scribbled notes in his journal, meticulously jotting down observations from the screening.
"The North American opening grossed over $20 million, and the buzz is incredible," relayed Tom Cruise, updating his companion, "The film's actual budget was just over $40 million."
Nodding in agreement, Brad Bird added, "I nearly collaborated with Martin Davis once. My agency, WMA, linked me to 'Wanted.' Ari approached me, but I hesitated, lacking confidence, and withdrew before meeting him."
Tom Cruise interjected, "This film is pivotal for the upcoming 'Mission: Impossible 4.' It could be a game-changer."
Brad Bird, straightforward as ever, affirmed, "The action sequences and Martin's personal touch are a goldmine for our project."
Tom Cruise, having faced lackluster responses in recent films, understood the significance of a standout project to reinforce his superstar status, a necessity as he planned 'Mission: Impossible's continuation.
This time, he had tapped Brad Bird, renowned for directing Pixar animations, as the director.
"Tom, talking to Martin might be crucial. The methods showcased here could elevate our future projects," suggested Brad Bird.
Acknowledging his own prowess, Tom Cruise admitted, "I fall short compared to Martin."
Glancing at his notes, Brad Bird highlighted, "Martin's presence is the most remarkable. His involvement in the Santa Monica Pier incident kickstarted 'John Wick,' the various Pier videos becoming integral parts of the film."
Pondering, he continued, "Martin brought authenticity, embodying the character's courage and determination seen in the dock scene and the repeated action sequences."
Recalling the dock incident, contemplating the film, and Martin's exploits, Tom Cruise found an epiphany, "To experience these dangerous scenes firsthand, to perform these jaw-dropping stunts live on set!"
Momentarily taken aback, Brad Bird contemplated further.
Understanding the industry mechanics well, Tom Cruise expanded on his idea, "Our film is 'Mission: Impossible,' meant to shatter boundaries. Personally tackling those impossible scenes would elevate not just the film but also serve as fantastic promotional material!"
Comprehending the implication, Brad Bird affirmed, "Your star power would generate tremendous publicity."
Tom Cruise, mulling over possibilities, asked, "What if I invite Martin for a role? Something less prominent than Ethan Hunt."
Amidst the glitz of Hollywood, the fusion of a megastar and an industry giant brewed a magnetic allure. Brad Bird, cautious of the complexities, evaded the proposition, veiling his reluctance, "The budget strains could explode; Paramount won't budge."
Tom Cruise shelved the idea, suggesting, "Let's get someone to reach out to Martin Davis directly."
"Agreed," Brad Bird chimed in. "Moreover, the marketing, triggered by a dog-induced mayhem, swiftly went viral online."
"Wanted specifics from Warner Bros.," Tom Cruise revealed, "The marketing angle stems from Martin's vision, curated by his studio team."
Amid chuckles, Brad Bird quipped, "Martin Davis' dog is now untouchable in the States."
Tom Cruise grinned wryly, "Even an old-timer like me seeks counsel from a young gun like Martin... After three decades, media smears, yet still not dimmed; he's got a distinct edge."
Meanwhile, at the AMC theater in Century City, Quentin and Harvey Weinstein exited a private room, strolling towards the parking lot.
Harvey mused, "Never expected to add box office numbers to Martin Davis and Warner Brothers."
Grinning slyly, Quentin retorted, "Oh, they finally handed you free tickets, despite your sour relations."
Momentarily stunned, Harvey chose silence.
Suddenly, a nearby commotion erupted, "Hands off my dog! Are you aiming for a murder?"
Another voice chimed, "You're neither Jonathan nor Martin!"
Heads turned towards the scene, chuckles rippling among those who understood the context.
Shaking his head, Harvey remarked, "A $40 million investment now rakes in blockbuster numbers of $100 million..."
Halting, Quentin gazed over, "Hand me a Martin, label me 'Shameless' or 'Asshole', I'll bring in the buzz of a $200 million hit."
Reflecting on Martin's rejection and 'John Wick's' success, Harvey regretted the missed opportunity, $200 million, the unearned became the loss.
"Your take on this film?" Harvey inquired.
"Terrific. It could be an action classic," Quentin complimented before jesting, "But Martin fired loads of shots; where's the damn body count?"
Ignoring the jest, Harvey redirected, "Martin Davis's 'The Curious Case of Benjamin Button' with David Fincher will release in May. 'Inglourious Basterds' heads for Cannes Film Festival's competition; prep work beckons."
Competing at Cannes was crucial for the movie's publicity campaign, with winning awards potentially propelling its commercial journey.
Across Hollywood's generations, Martin's success invited analysis, envy, and attention. Even the new guard hailed Martin as an idol.
Kristen Stewart chauffeured Dakota Fanning and Sofia Stallone to Santa Monica Commerce Plaza for Martin's latest flick, a long-standing plan.
Parked underground, Dakota handed silicone enhancements to Sofia, teasing, "Bump it up, look mature! No giveaways you're a kid!"
Retorting, Sofia slipped them under her attire, transforming an ordinary form into a towering summit.
Kristine, glancing at her watch, urged, "Quick, let's go! Reports say the theater's packed. Arrive late, and we'll be stuck in the corners!"
Sophia fiddled with the silicone enhancers, peering into the mirror. Her heavy makeup lent her an air of maturity.
"Don't sweat it. It's Martin's movie; everyone's there for it. Age doesn't matter," reassured Dakota.
Putting away her mirror, Sophia flung open the car door, declaring, "Let's roll!"
The trio entered, navigating from the mall to the nearest Cinemark chain theater.
Dakota and Sofia bid farewell to their families, citing a night at Kristen's house.
At Cinemark, though late, crowds swarmed the lobby, predominantly movie buffs eagerly anticipating 'John Wick.'
Christine waited diligently to retrieve the pre-booked tickets.
The bustling hall left no empty seats, queues snaking almost to the theater's entrance.
Joining the line, Dakota envisioned, "If I grow up with Martin's charm, I'll wake up smiling every day."
"You're a star," Sofia praised.
"My stardom's from childhood; adulthood might not be as rosy," Dakota quipped, gesturing at Kristen. "Few child stars ace the transition like her."
Drawing from experience, Kristen shared, "Support from the big shots is crucial."
Understanding, Sofia inquired of Dakota, "Ever thought of acting alongside Martin?"
Dakota remained noncommittal.
With tickets in hand, they passed the inspector, whose glance at Sophia's augmented chest allowed them entry.
Inside, seats were scarce, relegated to the back row amidst a bustling crowd.
"This film's gonna smash the box office," predicted Dakota.
Sofia retorted, "It already has!"
As the screen lit up, Kristen hushed them, "Shut it and watch!"
The following Saturday, 'John Wick' maintained its high popularity, raking in another $21.97 million at North American box offices.
With a stellar reputation and immense topicality, "A murder caused by a dog" topped Google's hot search list for consecutive days.
Memes sparked from this topic flooded the internet. "You want my dog's life, I want your dog's life" became a viral catchphrase.
Boosted by topical marketing and the Santa Monica incident's impact, 'John Wick' grossed a staggering $58.89 million during its North American opening weekend, a record for an R-rated, original non-sequel movie.