Capítulo 122: Roy Industries-2
"Yes, I've planned a strategy for that as well. Let me brief you on that." Jayne answered.
Before speaking further, she wrote on the board, 'Advertising.' "I'm sure all of you have observed how Pears Soaps company have most effectively used the advertising strategy. It has become such a huge success that Pears soap is akin to quality and high culture. Today, almost every household in Britain uses Pears Soaps."
Jayne continued, "The major advantage is that, none of our competitors have used advertising in their marketing strategy as of now. It'll require some investment in the beginning. But the popularity and market share we'll manage to capture with this will be huge!"
A ray of admiration passed through everyone's eyes for the beautiful woman before them. She wasn't just a pretty face but a storehouse of talent. Everyone stood up and applauded Jayne. Nobody even dared to think of using advertising in their market strategy. So, everybody were in awe of Jayne.
"Ma'am with this strategy, I'm sure we'll capture the entire market." One of the Heads gushed.
"Ma'am your marketing strategy is something we loved. We're privileged to be a part of this project." Another Department Head explained.
Mr Richard Roy's joy knew no bounds. Jayne's demeanour had totally changed when she was addressing the Heads. It was like she'd transformed into a completely different person. He was reeling with happiness.
He exclaimed, "Don't you worry about the investment Jayne. You can plan any strategy you think is preferable. Don't you hesitate with anything my child. Go ahead! Wishing you the best!" He patted her head admiringly.
Shirley Symonds added, "Jayne thank you for your confidence in me. I promise to do the best of my ability."
Jayne made one last announcement before concluding the meeting. "So, from now on, the Design team will entirely be managed by Shirley. I'm sure all of you will cooperate with her. Once the first line of dressing is ready, I'll take over to do the marketing."
Everyone exited the room except for Mr Roy, Shirley and Jayne.
Jayne began speaking, "Dad, we need to arrange Shirley's design area, provide her with all that she needs."
"That will be looked into Jayne. We can arrange a new space or make modifications at our company. Plus, our previous designers are always here to help around." Mr Richard Roy told Jayne.
"Dad, can we open our exclusive stores at some prime locations in the city? For now, we need to concentrate only on London. Especially, the prime shopping, upmarket areas where youth shop." Jayne suggested.
"Definitely Jayne. You name it and I'll get it arranged for you. You can list out the areas you want our stores in. I'll handle that. My child, you don't have to stress about anything. I'll be handing over the financial powers to you. You can use it for anything you want." Mr Richard Roy was spoiling her more than Ronnie. He had no plans of denying anything she asked for.
An unknown dream inside Jayne found its outlet. She felt happiness and contentment bloom from inside of her. She so wished her husband was with her at this moment, 'Ronnie, where are you? I'm missing you too much. Come back soon.' She thought inwardly.
-----------
Ronnie was at A city in India on that day for his work. He thought he might as well visit Maya's B University since he was already here at A city. He decided to visit the University campus in the evening after his conference.
---------
Finally, it was the Convocation Ceremony at B university. The entire college was decked up for the occasion. All the outgoing students had worn their best dresses with their graduation robes and caps.
Virat and Sanvi too came over to collect their Graduation certificates. The day which was supposed to be the golden day of their lives, a beginning to a successful life ahead full of joy and happiness failed to bring a smile on Virat's face.
He kept mulling over the absence of Maya, 'Maya, if everything was right, we'd all be leaving to London tomorrow. We would finally be giving wings to our dreams. But, the fact that you are not here makes it so worthless.'
Sanvi and Virat were walking from the entrance to the auditorium where the Convocation ceremony was to be held.
At that time, Ronnie's limousine parked at the entrance. The chauffeur announced. "Sir we're here!"
"But where's the Dean's office? We better ask someone." Ronnie thought.
He looked around and saw a girl and a boy in their graduation robes walking from the entrance. He said, "They must be the students of this University."
"Sir, shall I ask them?" The chauffeur offered.
"Never mind! I'll ask." Ronnie said.
The chauffeur held the door open for him. Ronnie adjusted his tie and the lapels of his jacket before alighting. A gust of raw, wild wind welcomed Ronnie. He quickly strode across the entrance gate.
"Hey buddy, can I talk to you for a moment?" Ronnie shouted.
Virat snapped back to his senses. He halted in his tracks and looked up to where the heavily foreign accented voice came from.
PENSAMENTOS DOS CRIADORES 
PisceanDream
PisceanDream So, the two men finally meet...
I've to remind you that advertising as an industry wasn't very popular during the setting of this novel. Barring a few big names, it was indeed a novel concept adopted by Jayne..
With the steady increase in the collections everyday, I'm grateful to each one of you who's stayed along Maya's journey. I welcome the new readers as well❤
Don't forget to share your views.. Please leave your review as well!❤
Thank you so much for reading dearest readers!❤
Status de energia semanal
-- Ranking de
Poder 
-- Pedra de
Poder