章 604: "New Life"

The entire Sloth Apartment project—from the selection of the site, design, and furnishing—were all unusual. It was filled with Boss Pei's willful personal expression on his philosophy.

As a result, publicity was rather stable…

It could not be said to be wrong, but it did not seem to be able to fulfill Boss Pei's expectations.

Liang Qingfan nodded slightly. "What does Director Zhu have in mind then?"

Zhu Xiaoce thought for a while. "Since the overarching concept for Sloth Apartments is minimalistic, then the style of our video should also be minimalistic! I'm more inclined to make it into short videos instead of a long documentary.

"There will be no voice-overs, interviews, and foreshadowing. It will be an artistic film, completely expressing the process of a room quickly and concisely.

"The core element is speed!