章 1238: Overnight Popularity

Currently, "Dream Chaser" had only been in theatres for half its planned release period and the total box office had already surpassed $ 1.8 billion, thus no one dared to simply predict how the trend of their box office would continue to fare.

Usually, a movie's release period would depend on the box office. If its performance was too dismal, then it would basically be considered a "Three-Day Run". There was even quite a number that had been taken down after one day of release.

One such example was Ning Xueluo's most recently released and completely unknown art house film, "Mountain". Forget about the pitiful box office performance, even its reputation was bad. Initially, they were prepared to hang on for half a month before they stopped playing it, yet even after doing it for the sake of Starlight Entertainment, it could only last for three days.