章 68: Artificially created trends
"Do you have cigarettes here?"
A young man walked into a general store and shouted loudly to the waiter inside. He ignored the surprised eyes of other customers around him, rubbed his chest, and asked again: "Don't you have cigarettes here? You are a comprehensive store that claims to have everything."
The store manager who came out after hearing the voice was almost fuming with anger at this arrogant question, and angrily said: "Boy, do you know what cigarettes are? You look so poor, can you afford this cigarette? Not to mention that we don't have it here, you can't buy it even in other stores." As he said fiercely He waved his hand and shouted, "Go away, go away, don't make trouble here, otherwise don't blame me for throwing you out without courtesy, why don't you get out now?"
The young man didn't seem to be very afraid of what the manager said. He sneered and said, "There's not even a pack of cigarettes. It's really bad. Let's go and ask in other stores."
His voice was very loud, and everyone in the store could hear it clearly. The people who picked things here were originally addicted to smoking, but they hadn't smoked for too long, and the word "cigarette" had been buried in their nerves. Now that they suddenly heard someone mention it, they couldn't help but think of the smell of cigarettes, and everyone's eyes became fanatical. But when they heard that there were no cigarettes in the store, they all shook their heads and sighed.
This cigarette... is indeed as the store manager said, it is definitely a rare thing. Even if there is, it is only for the big guys to enjoy. How could they sell it?
Seeing that all the customers in the store were looking at him with eager eyes, the store manager was also panicked. He waved his hands and said, "Everyone, we really don't have cigarettes in our store. If we did, we would have put them on the counter long ago. How could we hide them?"
"Hmph, since there are no cigarettes, what kind of comprehensive store is it? I don't want the selected things anymore. I'll go to another store."
Looking at several customers just throwing things away and running away, the store manager even wanted to die. What the hell is going on? This damn kid, why is he making trouble for no reason? Are these cigarettes really so easy to get? But... There is no smoke without fire. Do other stores have cigarettes for sale? Well, this is big news. I have to report it to the boss immediately to avoid losing the opportunity.
In a small alley not far from this comprehensive store, the young man with a look of expression just now took five big steamed buns from Xu Yuhai's hand with a smile, carefully put them in the bag, and walked away with a smile. Good things like this are really rare. You only need to run to the store to perform and you can get five steamed buns. This business is really worthwhile.
As for what these comprehensive stores think? It's none of their business. As long as I can get steamed buns, I don't care who is behind you.
Things like this keep appearing in various stores and stalls. Almost in an instant, the entire desert settlement is filled with the word "cigarettes". Everyone's nerves are all provoked by the word "cigarettes". People who don't know the truth all think that there are cigarettes for sale in the settlement. So, whether rich or poor, they all rush to the store, squandering crystal gold food, wanting to exchange for a pack of this spiritual food.
What's the use of madness? If you don't have the goods, you can't make money.
If all the stores are out of stock, maybe this popular storm will pass. But there happened to be a store. They just raided a small town. Although they only robbed on the edge of the town, they were lucky enough to rob a small store with several intact boxes of cigarettes. Originally, he wanted to save the cigarettes for himself, but when he saw the price of the cigarettes suddenly soared, he was tempted and sold them.
What is adding fuel to the fire? With the publicity of the people who bought the cigarettes, and the people on the street puffing, the tempting smell of the cigarettes could be smelled throughout the street. In this situation, all those who originally thought that someone was spreading rumors went crazy and crowded the store.
There were only a few boxes of cigarettes. In a settlement with a population of more than 100,000, it was like a drop of water falling into the sea. What kind of waves could it cause? They were bought in a blink of an eye, and those who didn't buy them almost smashed the store. Seeing this lucrative business, and almost losing the store, even the team behind the store regretted it. How did they run into this storm?
Zhou Yuanqiang, who directed all this personally, hid in the room he rented in the central town before, and listened carefully to the news that Xu Yuhai had summarized.
The highest realm of a businessman is not how much money he can make, but that he can control the trend of a place and create popular products out of thin air. Some people ask, what are the benefits of popular products? It is nothing more than easier to sell. But only those who understand this industry will know that popularity and hype are similar, which can make a product suddenly increase its price several times, dozens of times, or even dozens of times during the popular period.
If it is an ordinary commodity, it is very difficult to create a popular trend, but for a scarce commodity like cigarettes, it is not difficult to create a popular trend. Just look at the whole settlement now, there is a craze for cigarettes, and you will know that the popular trend is far beyond the initial expectations.
After reporting the information, the excited Xu Yuhai said, "Boss, you don't know how wonderful it is to control people's desires." He really likes this feeling, and he has reached the point of never getting tired of it. "Boss, what else do you need to do? Dozens of people under your command are still waiting for your further instructions."
Zhou Yuanqiang nodded, pointed to a box next to him, and said, "You are responsible for distributing the pipes and tobacco in here to your subordinates, and let them smoke in crowded places."
Since the fire has been lit, let's just add some oil to the fire and let it burn more fiercely. After this commotion, there will definitely be a lot of noise, but Zhou Yuanqiang is not worried. Although tobacco is highly profitable, it will not affect the rule of the authorities, and they will not make things difficult for a small businessman like him. Besides... Qiu Guorui has already led people with fine tobacco to visit the powerful bosses of the authorities one by one, so there must not be any big accidents, right?
Xu Yuhai carried the box and went out excitedly. Now he has dozens of people under him, most of whom are young people, and a small number of middle-aged and elderly people. For intelligence work and this means of creating popular trends, young people alone are not enough, and necessary middle-aged and elderly people are still needed.
In the following days, every day, someone would be seen holding a pipe or a hookah and smoking happily on the street.
In order to better create high-end prices, under Xu Yuhai's operation, tobacco was not only used for smoking, but people began to set up stalls from time to time to sell a small amount of tobacco and pipes in their hands. Slowly, the whole hungry market was stimulated by this little bit of tobacco, and the price suddenly went higher. It is hard to imagine that one or two tobaccos are actually something that ordinary people in refugee camps may not be able to afford even if they hunt desperately for a week.
Popular trends, combined with the hunger sales method, often make tobacco appear on the market and be bought in a blink of an eye. Those who can't buy it all regret why they didn't move faster?
In this situation, Zhou Yuanqiang began to slowly push the tobacco in his hand into the market in a peddler-like manner. This scene was also being played out not only in the wilderness settlements, but also in the Grand Canyon settlements, and began to bring Zhou Yuanqiang unbelievable wealth.
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