Similar to the height of Renaissance in Europe, the newspaper had already been invented and exerted a particular amount of influence on the upper class society. However, for various reasons, the press was a niche market amongst the people; the commoners barely had the habit of reading the news.
Benjamin did not plan to push their newspaper to the people, so this did not affect him.
As it was before, the newspaper was basically a business for only the government, but as time passed, the right to this business had opened up to the people. There were two or three press companies in Ferelden; the production chain was not too developed yet but there was already some professional employees. From typography, printing until distribution, there was an easier working model for them to emulate.
Although Benjamin did not know anyone in the business, but… Someone did!