章 238: 109: Coach, I really want to pass the ball! (Please give me monthly tickets!)

After visiting Disneyland, Roger embarked on a European tour arranged by Reebok.

Due to the addition of Marciulionis, both Roger and the Magic Team's fame in Europe had soared.

Although Europeans didn't play much basketball, Reebok had an extensive business in tennis and women's fitness products across Europe.

Sending Roger to Europe was undoubtedly a significant boost to the brand's visibility and influence.

Nike had managed to leapfrog in the '80s and '90s, not just because of Jordan but also because they had early on paid attention to the women's market, effectively sweeping through women's wallets.

Reebok also had to seize this business opportunity, enhance Roger's popularity in Europe, then hang posters of Roger in their stores—no one would believe that wouldn't attract female consumers.

Afterward, you'd feel embarrassed going to the gym without Reebok yoga pants.