章 83: Chapter 83 Playing time
In fact, Asmodee has three founders, and Philip, who came to London, is one of them.
The next day, when Phillips met Barron, he had just expressed his hope that Asmodee could obtain the authorization for "Werewolf" when he heard a "suggestion" from Barron that surprised him.
"Your Highness, are you saying that you want to invest in our company?"
"Yes, Mr. Phillips, I can authorize you to own 'Werewolf', but the prerequisite is that you allow me to invest in your company..."
Barron said calmly,
"You should have seen the game props we made, but they are limited editions for high-end people. We have also considered releasing a Werewolf board game for the general public and have investigated this market. From your quick response and actions, I can see that Asmodee is a very ambitious company. But you should see that in the board game market, all companies ultimately compete on how many copyrights of best-selling board games they can hold."
Listening to Barron's words, Phillips couldn't help but nodded. It seemed that they had given a lot of thought to the future of the company and still agreed with Barron's words.
"So the best way to grow the company is to keep making acquisitions. There are many small studios launching creative board games now, but these require funding, and I am the one who can provide you with the funding."
Before meeting the young Duke, Phillips had not expected that this handsome young man had such a profound understanding of the board game market. After a conversation with Barron, he finally said,
"Personally, I agree with your opinion, Your Highness, but I need to discuss it with others before I can give you an answer."
"That's no problem. I'll wait for your reply, Mr. Phillips."
…
Barron's meeting with Phillips took place after he went to Summit Media.
At this time, Summit Media has already confirmed the 22 contestants who will be participating in the first season of the reality show "Traitor", and has signed relevant agreements with each of them, and is now waiting for the recording of this show.
It is estimated that the recording of the entire program will be completed within ten days, and including the time for post-production, it should be able to be broadcast within half a month - after all, according to the plan, this will be a weekly program, with one episode broadcast every week, so within half a month, only the post-production of the first episode needs to be completed, and each episode will have one week to complete the post-production.
Because this was the first time to record this kind of reality show, Summit Media specially hired a director who had participated in the production of "Big Brother" many times from his old company Endemol through the relationship of Nat Ford, the head of Halo, to help them produce the first season of "Renegade".
After all, similar to "Big Brother", in the show "Traitor", the contestants will live in the manor and conduct a ten-day closed recording, including their game segments, which are also completed in the manor and the nearby town. Whether it is the arrangement of the entire program or the post-production editing, this director who has experience in recording "Big Brother" can make the production process of their program smoother.
"But what we need to consider is that the agreement signed with ITV is that from half a month later until the end of the year, before they auction the next broadcast time again, we can get one hour of broadcast time between 22:00 and 23:00 every night. Even if the program "Traitor" can be broadcast at that time, it will only be this one hour on Saturday night. How can we fill the broadcast time at other times? Do we need to purchase some programs?"
When Barron was discussing ITV channel with Summit Media manager Fergal and Bonnie, Fergal raised this question.
When Night Television was facing suspension of its evening programs due to program violations, Summit Media took the initiative to contact ITV and eventually won one hour of broadcast time every day for more than three months. The price paid was not that high - after all, Night Television itself had already paid for the broadcast time, and the program violations were the sole responsibility of the producers, so ITV now needed content to fill this one hour of broadcast time.
They are already quite interested in the show "Traitor", but if ITV directly purchases it for broadcast, they need to consider whether the show can be accepted by the public. Now that Summit Media can directly buy their broadcast time, it can be said that the risk is much smaller, and they can also get some additional funds steadily.
So in the end, Summit Media spent 5 million pounds and got one hour of broadcast time every day for more than three months.
However, in this case, facing the pressure of profitability, Summit Media needs to find businesses to place advertisements in the program and seek more profit points.
And just as Fergal said, how to fill the time is also a problem. After all, they only have one show, "Traitor", which can only be broadcast for one hour per week.
"This is very simple. We can play some interesting clips that were cut from the main program of 'Traitor' at other times of the week. At other times, this is what I want to talk to you about. We can play Werewolf."
"Werewolf?"
Bonnie had played Werewolf before, but Fergal had never tried it before. But when they heard what Barron said, they both looked puzzled.
"Yeah, it's very simple. Just find some people to play Werewolf, and then record the process. Then you can play it later."
"This... Your Highness, would anyone like to watch this?"
It was normal for Fergal to have such doubts. At that time, British TV stations did not directly broadcast the process of board games. But Barron had this experience. In his previous life, before he graduated, he had seen a live broadcast of a Gouji competition on a TV station in his hometown of Shandong Province, and there were quite a few people watching.
Later, after Werewolf became popular, videos live streaming of Werewolf competitions also had extremely high numbers of views.
Therefore, Barron has no worries about whether directly broadcasting the Werewolf game will attract viewers.
Moreover, he can use this opportunity to promote Werewolf. Once this game becomes popular, the profits he can gain will be far more than the mere £5 million channel broadcasting fee.
He himself did not intend to play an ordinary Werewolf game in a frivolous way. Instead, he would look for Werewolf masters through a club like "Miller Valley". At that time, the masters could compete against each other, or invite some celebrities to play the Werewolf game. That would surely be more attractive.
Since Barron said so, they are prepared to give it a try first. If it doesn't work, they can just buy other content.
Another problem is the sponsors of the reality show "Renegade".
"We have currently found a sponsor for the vehicle, Infiniti, who is willing to sponsor the vehicle for our show. Their latest SUV has just been launched, and they hope to open up the British market..."
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