章 58: Chapter 58 Novel Serialization
The current price of each copy of The Independent is 65 pence (£0.65), which is actually acceptable to low-income people.
The price of The Independent is currently the highest among major national newspapers in the UK.
By comparison, The Times costs just 30p - they cut the price from 45p in 1993 to the current 30p.
At the time, their price-cutting move was hailed as the most successful in modern British newspaper industry, doubling its circulation.
It seems that the price reduction of newspapers is indeed effective.
However, the measures proposed by Barron this time were not made up out of thin air. In addition to referring to the experience of newspaper development in his previous life, he also hired a professional data survey agency to obtain data on various measures of many British newspapers.
In 2001, last year, the competition between the Daily Express, the Daily Mirror and the Sun triggered the biggest price-cutting war in the British newspaper industry in recent years.
The effect of their price reduction was immediate, but it lasted for a very short time.
After the initial price cut, each newspaper gained a large number of new readers, but now, less than a year later, the circulation of the Daily Mirror has fallen by 3.4% compared to before the price cut, and its other two competitors have not been spared, with sales falling sharply again.
Therefore, Baron believes that the newspaper industry's price war is no longer effective.
"Consumers will be happy to pay for a good product. Compared with lowering the price of our newspaper, improving the quality of the newspaper and making The Independent more high-quality and stylish is the best strategy. If people are willing to pay £2.50 for a cup of coffee, they will not mind spending less than a third of the price to read a good newspaper."
Barron concluded.
In the end, he convinced the newspaper manager Bob and the editor-in-chief Whitney - or rather, the two chose to temporarily try out the new boss's "Xingtou" initiative.
Of course, the first one to be implemented was the "novel column", which did not require much investment or change. To achieve this, it was only necessary to leave a place in the newspaper layout.
What's more, Whitney has read the first novel of "Downton Abbey" and was fascinated by it. He would naturally support this matter wholeheartedly if his slightly bloated body could achieve this.
"When do we start publishing Downton Abbey, Your Highness?"
Looking at Whitney's eager expression, Barron said with a smile:
"Mr. Editor-in-Chief, I think it's possible at any time, but before that, it would be a better strategy to do some publicity. I don't mind you using any means to make this novel famous, including using my name."
"If that's the case, Your Highness, I think I may have some ideas."
…
Just as Barron announced in the conference room of The Independent newspaper at the beginning, Amber Sheehan, who originally worked at PwC and was the senior manager who helped Barron complete the acquisition of The Independent this time, accepted Barron's recruitment after some consideration and became the manager of the industrial investment department of DS Capital.
In addition to increasing his annual salary from 150,000 pounds to 250,000 pounds, his decision also meant that Barron gave him the opportunity to head a department independently at PwC, which was difficult to come by in the short term.
After Amber Sheehan joins, DS Capital will make better use of their office area, dividing it into a securities investment department managed by Daisy, and an industrial investment department managed by Amber Sheehan.
The independent newspaper company that was just acquired by Barron's will be managed by DS Capital's industrial investment department.
Of course, professional matters should be left to professionals. Currently, the daily operations of the Independent Newspaper Company are still handled by its manager Bob and editor-in-chief Whitney, and Amber Sheehan mainly exercises some financial control.
In addition, Amber's other recent job is to register a subsidiary called DS Asset Management under the industrial investment department. After that, the land in King's Cross and the mansion in Chelsea will be centrally managed by DS Asset Management.
…
After the news that the youngest duke in England at that time, Barron Cavendish, Duke of Devonshire, whose family was once rumored to be in financial crisis, purchased The Independent for a symbolic price of 1 pound was disclosed, related reports also poured in.
"The new owner of The Independent, the Duke of Devonshire, said in an interview not long ago that after the acquisition, The Independent will continue to maintain its philosophy of 'pursuing the truth from a neutral standpoint' and will not deviate from the original intention of the newspaper's establishment..."
"After acquiring the loss-making Independent, the 22-year-old Duke of Devonshire became the youngest newspaper owner in Britain. Where will he take this once glorious but now mired newspaper?"
It can be said that there are reports of all kinds of opinions, but most of the reports are not optimistic about the future of The Independent after Barron takes over. This is not surprising. On the one hand, Barron is too young and has no previous experience in newspaper management; and the heir to the Duke of Devonshire's family did not seem to have a very reliable reputation - if his womanizing nature can be considered a reputation.
These reports have also made readers of The Independent somewhat uncertain about whether this frequently read newspaper will continue to exist.
However, they found that in the latest issue of The Independent, there was a novel column, in which a novel called "Downton Abbey" began to be serialized.
As the content of the novel is still at the beginning, the plot has not yet been developed, so it is still unclear for the time being. However, some curious people have discovered the author of this novel, two names are listed side by side: Barron Cavendish and Bonnie Stewart...
These two names seem familiar, don't they?
Soon, someone pointed out that the author of the novel, titled Downton Abbey, which was serialized in The Independent, was the owner of the newspaper and the youngest duke in England at the time, Barron Cavendish.
The other was Bonnie Stuart, the beautiful host of Sky TV who was very well-known at that time.
And the key point is that these two have been photographed together in private many times, behaving intimately, and they are suspected to be in a romantic relationship.
This is very interesting. Gossip about celebrities, especially aristocrats and public figures like Barron and Bonnie, always attracts special attention from the public.
"Downton Abbey" is a novel that describes the life of aristocrats in the old times nearly a hundred years ago. One of the authors is a real aristocrat, and a duke of the highest rank among non-royal aristocrats. This makes many people extremely curious about this novel.
After reading it for so long, the extremely high quality of "Downton Abbey" immediately attracted countless fans and they praised it highly.
There are even reports that Her Majesty the Queen loves this novel so much that she takes time out every morning to have her maid read the newspaper to her, and the last thing she reads is "Downton Abbey" serialized in The Independent.
While listening to this serial novel, the Queen would always ask someone to make a cup of black tea and enjoy this leisurely time.
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