First, the Paris Commercial News had no aristocratic backing.
The newspaper's owner was a merchant from Marseille, inheriting the family business, and he was the sole shareholder.
Secondly, the newspaper's business was not very optimistic, having applied twice in a year for a delay in tax payment, so there should be a willingness to sell.
Finally, and most importantly, the Paris Commercial News owned a very large printing workshop, which seemed to be intended to run a printing business for other newspapers as well, though evidently this aspect had not brought in much profit.
Joseph decided then and there, it would be this one.
He wanted to enter the publishing industry, and the most direct approach was to acquire an existing newspaper.
After that, he screened a few other options, and by the time he finished, twilight had fallen.