章 9: Marketing Tactics
"The value of a commodity is never its cost, but its demand." Simon said: "Market supply and demand are the basis of price. When many people need something, its value will naturally increase significantly.
As long as Snake can bring more profits to the bar owner, the price will naturally be higher. I still have some confidence in this. Generally speaking, if the arcade machine is placed in a popular bar, it will only have to stay for 6 months to recover their capital, the rest will be the net profit of the bar. We just want the profit of these 6 months. I think Claire will have no problems marketing such a plan beautifully."
"It's just that it's not easy for the arcade owner to come up with $3,000 at a time. Do we need to cooperate with a local bank in the United States?" Woz asked, holding on to the frame of the arcade. Although he is a technical geek, he often hangs out in bars. He has a good relationship with one or two bar owners and knows their economic situation. The economy has not been good in the past two years. US$3,000 is not a small amount.
"I have a good relationship with the bank. Cooperation is not a problem. Just asking the bar owner for a loan is not enough. We have to prove that our game can bring profits to the bar. Luckily my family has many relationships with the banking and bar industry in New York."
Even if the game is fun, if it fails in the end, his share will be lost. A good job can be gone. Looking at it now, there is still no need to worry about the price. He doesn't care too much about other things. If the price is too high, he can lower the price later, and if it is lower, he can also increase the price. But the subsequent testing is the important thing
The most important thing is that after a software is built, it requires a lot of actual operations to find bugs in the software. It can also test the life of the hardware. For games, it can also understand the feedback of the user experience, killing three birds with one stone.
In the IT industry, Steve Jobs is a person that Simon admires. From the initial personal computer to the subsequent iMac, iPod, iPhone, iPad, etc., they are all very contemporary inventions. In the field of product art, Steve Jobs was a great genius.
What is not well known is that Jobs had a very simple way of testing his products, which was to find a group of children to see if they liked it.
Children's thinking is relatively simple. If you like it, you like it. If you don't like it, you don't like it. They will not deceive Jobs. At the same time, children's thinking is not active. They can only play with simple products. The simpler the product, the easier it is for them to get started. This is also what Jobs pursued. Let fools play with their own products.
Simon still agrees with this concept. Any game that can be liked by primary school students and junior high school students will definitely become popular. The so-called social people in later generations look down on such "retarded" games, which are often hits. He left Dennis with the job to organize such a testing ground in the company.
Meanwhile he joined together with Tanja, Claire, Jim and Clyde in another conference room.
"Jim and Clyde thank you for your work over the last few months. My sister assured me that all possible patents have been granted and we are completely fine on the legal side. I know many only admire and see the work of the technicians who built the arcade machine, but I know how important the legal side will be for the future success of the company. I am very happy with your work, thank you!"
Both were very happy with Simon's praise. They learned quite a lot by working together with Caroline over the last few months. The sheer number of patents they registered made them realize just how much potential this company truly had. This not only made them work harder but also spread within the team and increased the team morale.
"Claire, I already pointed out how we should approach the marketing plan. I will contact my brother and he will give you a number of contacts for the banking and bar industry which will be of great use for your future marketing plan. If you need more personnel just contact Dennis. It won't be long before we will earn a lot of profits and everybody doesn't have to work alone anymore. Thank you for improving the team atmosphere over the last few months. Even though many can't see the actual impact, I am deeply aware how important you are!"
The always happy and cheerful girl was a little bit shy this time and just looked to the ground, but everybody could feel and see just how happy she was.
"I am very happy with the current status of the team and the development work. Tanja, is the outsourcing plan for the arcade machine production finished?" Simon asked expectantly. This was the last piece of the puzzle. Tanja was already prepared for this question and answered confidently.
"Since you mentioned that you want to outsource most of the production process we found many partners that could provide us with enough parts for the arcade machine if we scale up the numbers. We found at least two suppliers for each part. We only planned to put the assembly of each part in the Staten Island factory. Of course the mainboards and the chip design will also be built in our own factory and sent directly to the assembly line. This reduces our own needs for a large number of employees by a lot, but at the same time increases our production cost by roughly 100 dollars." Tanja concluded her speech.
Simon didn't care in the slightest about the increase of 100 dollars. He didn't want to have anything to do with the workers union in the United States. He will outsource any labor intensive jobs in the near future. Once the condition is right he will build his own production base somewhere in Asia to lower the cost once the competition increases. But as he owns the monopoly position for the near future he really doesn't care about a little money if it can improve efficiency and keep tons of headaches away from him.
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