章 77: Maximise on her brand

Ella landed early evening in Country M's international airport. The weather was bit nippy for a spring's day, but she was eager to hit the ground running. She was anxious, Ella felt she had more to prove now more than anything especially following the incident at her warehouse. She would be working late nights just like her university days, when she studied during the day and created her label at night. She would work on father's business by day and her own by night; time and time she had thought about merging the two but for some reason she was reluctant. Ella thought of many ways to maximise on her brand, she really wanted it to remain stand-alone but prosper to the point it was more than just a hip brand. She was keen to rebrand, but she understood all of this would take work and was prepared to do whatever it takes.