章 81: Re-rating
Everyone was staring at the screen of the movie, not wanting to miss a second.
Kevin, who was sitting in the front row, silently looked out of the corner of his eyes, looking at the reactions of the others.
Kevin, who insists on shooting commercial films, has always had a principle that the audience should not feel like a play while watching a movie.
In his opinion, this is one of the most disruptive ways to experience the audience.
Judging from the current reaction on the scene, at least this film of his has met his requirements, and the rest will be left to the audience to judge.
The hour-long movie quickly came to an end.
The special effects, which cost millions of dollars, produced a shocking work at this moment.
A ship of pirates turned into undead like skeletons under the moonlight, and the scene was both shocking and terrifying.
This scene completely attracted everyone.
Then Captain Jack Sparrow's battle with these undead officially began. .
...
Kevin looked at the skeleton scene with a smile on his face.
Although there is a hint of horror, Kevin actually made the special effects less real, quite a bit like an anime cartoon.
After all, Pirates of the Caribbean is a family-friendly movie, and there's no need to scare kids.
This kind of special effect that looks a bit real at first, but also has a bit of the unique fake feeling of anime, is more expensive than pure simulation.
But, Gui, Kevin also chose this special effect.
And the reaction of the people present also made Kevin very satisfied.
No one showed the terrified face of watching a horror movie, but continued to watch everything played in the movie in an addicted state.
This is exactly the effect Kevin wants. Horror movies are always a niche, and family fun is the secret to making a classic.
Moments later, the movie ends, after the cast of behind-the-scenes personnel floats past and an Easter egg laid for the second part finishes playing.
The crowd applauded like waking up from a dream.
"Director Kevin, you have successfully shot an excellent commercial blockbuster again!"
Several film managers with slightly higher status came over and praised.
Kevin also replied politely one by one.
In the absence of conflicts of interest, Kevin has always been very peaceful.
On the other hand, Reiter and Robinoff are both counting the statistics of a number of film managers. These film managers will give them from the audience, classification, picture, story and other aspects of the film. Accurate conclusions from years of work experience.
In this way, we have an accurate understanding of the quality of Pirates of the Caribbean and the following promotion efforts.
After collecting the information, the three came to a small office.
Kevin watched the two carefully watch the information, but he was confident.
After a while, Robinov first raised his head and smiled:
"Kevin, this is another commercial blockbuster with an internal rating of S, and it is more family-friendly than the hard core of Mission: Impossible. I have a hunch that the box office of Pirates of the Caribbean can surpass Mission: Impossible."
Mission: Impossible movies have long been drawn from around the world.
In North America, Mission Impossible has achieved a box office of about 210 million, surpassing the original box office of 180 million in Kevin's memory.
And there are 30 million more, but in fact this is very understandable.
Warner and MGM invested a lot of propaganda in the later stage, and this time it was not Paramount eating alone, but the four film companies sharing its profits.
This saved a lot of trouble for the release of Mission: Impossible, and only achieved a box office that surpassed its original performance.
And the overseas box office is far beyond Kevin's expectations.
It won nearly 400 million overseas box office results, and this harvest spread to the United States, causing Warner and MGM to hold a few more celebration parties.
Paramount is even more regretful of the intestines are green.
The 600 million global box office, after deducting the cost and the division of the theater and the tax payment, is also a profit of up to 300 million US dollars, and there is no less than the later copyright income of this profit.
In this way, they were handed over in vain.
However, what they didn't expect was that after they proposed to make a sequel to Mission Impossible, first Kevin was unwilling to take over, and then Tom Cruise's lion opened his mouth.
Here is the nail that Kevin buried for them.
At the time of signing the contract, Kevin did not impose any contractual restrictions on Tom Cruise's follow-up income in Mission Impossible.
After the explosion of Mission Impossible, when filming the sequel, Tom Cruise directly shouted out a salary of 20 million US dollars plus a certain box office share.
This is undoubtedly unwilling to accept Paramount, so the two sides are still negotiating on this matter.
Of course, Kevin knew that eventually Paramount would give in.
Mission Impossible 2, in front of the good foundation laid by Kevin, shooting is equivalent to picking up money, and Paramount has no reason to let this cake go.
Even if it is to pay a huge price for the role of Tom Cruise.
Reiter echoed on the side:
"Kevin, I also think so. The film managers of MGM and Warner Bros. agree in every aspect that Pirates of the Caribbean is a masterpiece and a top-level S-rated commercial blockbuster."
"If it is matched with enough publicity and the number of theaters, it will definitely surpass the achievements of Mission Impossible."
Kevin first nodded, expressing his approval of their opinions, and then said:
"So, what is the appropriate amount of publicity funds for Pirates of the Caribbean?"
Leiter hesitated for a moment, then gritted his teeth and said:
"Twenty million dollars!"
"I agree!"
Robinov, who was on the side, agreed, speaking in a tone as if it was not 20 million dollars, but 20,000 dollars.
This amount of publicity, in Hollywood, is only worthy of the big hits.
Even in Hollywood, the vast majority of film production funds do not even have half of this publicity fund.
However, such a huge amount, in front of Kevin's film, seems to be a small number, and he casually raised it.
But none of the three made a fuss about it.
The investment now is to make more money.
The 20 million publicity investment, if nothing else, can at least be exchanged for several times the income, which is completely worth it.
"Twenty million then."
"But out of the 20 million, I suggest at least 2 million to be used on the Internet, which may have miraculous effects."
Kevin made a final decision.
With the rapid development of Internet speed in the past two years, although the Internet has not evolved into the video era, text exchanges have become very frequent.
Major forums have sprung up like mushrooms.
Kevin means, give it a try.
"About this matter, I will let someone investigate."
Reid nodded and agreed to Kevin.
....
At the beginning of the promotion, as an Oscar-winning director, Kevin couldn't be lazy this time.
He became the main force and leader of propaganda.
He took the main actors of Pirates of the Caribbean and walked around the major cities in the United States for roadshows, telling the audience the news of Pirates of the Caribbean's upcoming release, and using costumes and various media to attract people's attention to the movie.
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