On the venue of the premiere of [30 days of Happiness], a lot of reporters and critics were present.
Originally, there were a lot of screening venues in Bell Lightbox, located in Downtown Toronto which was the location of the Toronto film festival but a lot of the main venues are only for movies with a lot of connections and critically acclaimed people behind them.
For a movie like [30 days of Happiness] which clearly lacked connections, was only able to get a venue that could accumulate over 800 people.
For the press release, the outside of the venue was jam-packed with reporters. A lot of those were from small media companies that had barely gotten into the film festival, while 10-20 of them were from highly popular and well-connected media outlets.
For example, Hollywood Weekly, LA times, Movie Fare and Vanity Magazine.