章 117: Getting Benched

Flying Fox Clothing was a brand founded by the Jiang family only two years ago. They wanted to get a share of the lucrative clothing market, and they spent a lot of money in trying to build the brand. At the beginning of the year, the Jiang family even hired a wildly popular female celebrity to be their spokesperson, and their advertisements were everywhere.

With the release of the advertisements, the sales of Flying Fox Clothing had soared. Its reputation and recognition had increased, but it was still not an established brand. It was only medium-sized at best, and there was still a huge gap between Flying Fox and the truly big brands.

The original plan was to launch Flying Fox Clothing on Charming Fox E-Commerce Platform and for Flying Fox to make a breakthrough there. The Jiang family didn't expect the brand to expand, but had hoped the it would be competitive in the market.