Talent shows were a great example.
Those online video platforms could collaborate with the artists because they participated in the filmmaking.
It would particularly aid the mediocre actors who needed the shows of the platforms to increase their popularity. After all, there might be a chance they could end up filming a big hit.
Some nameless artists might very well zoom to stardom by the platforms and sign contracts with them.
The platforms would get a high revenue ratio while the artists sacrificed their pay to gain more resources from the former.
Needless to say, their relinquished pay could be made up through paid endorsements. For the most part, they could make more than their acting pay, but that was a digression.
Kefeng Films was the major player of all the online video platforms.
On second thought, Tan Jinqi felt that it was only natural.