This is how advertising works. Without it, do not promote conditional goods. So with the promotion of the story. Need advertising. Write a review to someone, and he to you. If there is a left account, they will write a resume for themselves, giving stones. Promotion is provided.
Usually in social networks are held contests of photographs, artistic photographs or the best blogger. The most beautiful photo or the most intelligent blogger wins, the one who has more virtual friends wins. Not objectively? Not really honest? Yes! But it works, it is a social advertisement! At the finish do not ask how the winner reached or reached, he won! And the loser he does not have the right to vote. Not fair! Yes, it's not fair! But it works! Feudalism is outdated, an archaic fopmation of the social development of society, but it still exists in the world of the 21st century. So you should not be surprised. Even the most ridiculous and idiotic systems still work quite successfully.
It seems to me that such an advertisement is not very healthy, not very good, not fair, once, twice, three times, and for the fifth time, the person will no longer ask himself, is it good? He will be convinced that it should be so! To win the competition, all means are good to become a winner!
Well, not everyone will like such a victory, a victory at any cost, is not a pure victory, objective. That is, being too sensitive to this issue can lead to defeat, but the goal of life is not always to win, but to remain human. Although of course, each person has his own truth, although the truth is one.
That is, in order to get more of the virtual "likes" to advance in the ranking, you need to write a "friendly" review, apparently, such a system of promotion on all world literary sites, one technique. As probably there are their "rating guardians" of the purity of the literary genre. Who do not move their down rankings. This is a game. And very exciting.
In general, if the author wants to make his novel, more or less known, he will have to take part in activism on the forum, advertise himself, write other praises to get his piece of cake in return.
This is how the world works. Many new things about him and learn. Advertising is a great power!