Bab 446: New market growth points
The three girls, who originally had no interest in video games, suddenly started playing video games because of a bet.
Among them, Hanmei and Yinjiang have already developed a keen interest in video games.
Yinjiang is already considering getting herself a gaming console when she gets home.
She is not doing it to fulfill Aizi's bet; she just finds slicing fruits particularly satisfying.
As for Hanmei, after feeling a bit tired with Fruit Ninja, she finally got the chance to quit the game and entered another game with a very cute icon, the game with the chubby red bird.
She was genuinely drawn to that chubby character.
And although she wasn't very interested in Fruit Ninja, she found herself interested in a very simple physics slingshot game, Angry Birds.
She thought it was more fun than Fruit Ninja; at least it wasn't as intense, and she could take her time to figure out how to pass the levels.
And every time she saw those annoying pigs being destroyed by herself, she felt a satisfying sense of defeating those jerks.
Finally, it was getting late, so Hanmei and Yinjiang decided to stay over at Aizi's place.
They used to sleep together often, so it was nothing out of the ordinary.
At this point, Aizi was still earnestly studying something with her notebook, but she hadn't picked up the game console to experience it yet.
The three of them seemed to have three completely different styles of gaming experience.
But they all seemed to find unique enjoyment in their respective styles.
They all seemed to be having some fun.
However, this fun didn't last long because their game console ran out of battery.
This new GSL handheld console, due to its large screen and other factors, had significantly reduced battery life.
While the previous GBA could last at least ten hours, the GSL could barely last for less than six hours.
The three of them quickly drained the battery, and then they realized.
"Huh? Out of battery? Can't we just replace the batteries?" Yinjiang felt empty when she saw the screen go black.
She hadn't had enough of Fruit Ninja yet.
Hanmei felt the same regret; she had only played Angry Birds for a short while.
She remembered that the previous GBA could use replaceable batteries.
And it only needed AA batteries.
But not the GSL.
Although GSL could initially have removable batteries, the batteries were custom-made rechargeable lithium batteries, not the standard AA batteries used before.
So even if you wanted to replace them, you had to use the specified batteries.
Aizi looked at the two disappointed friends and closed her notebook, saying, "Alright, let's rest well tonight, and we'll continue our research tomorrow. I'll go find that guy Tian Chong tomorrow morning and get the charger for the game console, okay?"
"Guess we have no choice."
The two had no other options at this point.
However, after the lights were turned off, Hanmei and Yinjiang couldn't forget about the games in the handheld console.
Originally, Hanmei's mind was full of various romantic thoughts.
But now her mind was filled with various birds.
Yinjiang, on the other hand, was filled with various fruits.
Speaking of which, would fruits sliced with a ninja knife taste better?
After all, in the game, every fruit splashed with juice seemed so rich, clearly indicating they were exceptionally delicious fruits.
As for Aizi, she began to build in her mind the information about how to quickly pass Fruit Ninja.
She aimed to reach 200 points in the shortest time possible, so she needed to plan carefully.
At this moment, they hadn't realized that they were gradually being captivated by video games.
...
On the other side, the release of the GSL was soaring, but typically, sales data are tracked on a weekly basis, and since the week hasn't ended yet, they had to wait a bit longer.
But other data could be used for reference.
"How's it going? Apart from males under thirty, how many customers are from other age groups and females?" Takayuki personally asked the department responsible for collecting the latest sales data.
Takayuki no longer needed to inquire about the first-day sales data of the gaming console. Their user base was already established, and as long as the game quality wasn't poor, the sales of the initial console would undoubtedly be good.
This time, Takayuki was more interested in the increase in customers from other age groups and female players.
"It's been three days since the release, and compared to three days ago, the number of female customers has increased by about two percent, and the middle-aged and elderly age groups have increased by about five percent."
"So, what type of games are they buying?"
"They are all casual games you produced before. Angry Birds is the most popular, followed by Fruit Ninja."
This time, Takayuki's main battlefield would not only be limited to the core players. This time, he wanted to truly expand the player base and include casual games in the focus.
Female players and middle-aged and elderly players were his targets.
In the past, he had tried to expand the player base with Karaoke Revolution, but the result was that most girls only liked Karaoke Revolution and had no interest in playing other games.
Later, Takayuki considered launching some games specifically for women, such as text-based games and dress-up games, but the effect was not very good either.
Finally, he thought of casual games.
This thing appeals to all ages, and there's no one who doesn't like it.
And it's not difficult to make, but the response it generates can be astonishing.
Now it seems that the effect is quite good; many people chose to buy the product after seeing the interesting and cute characters of casual games advertised, which is a good sign.
And they were not just limited to buying handheld consoles; these people just wanted to play some fun casual games, and there were more such games available on the GS1 game console, they just hadn't been promoted before.
But the growth rate is not very high yet; apparently, it hasn't reached the point of real outbreak.
Meanwhile, at Surai Electronics, Uchimuto nervously awaited the release date of their gaming console.
Less than five hours left until the official release.
Their release date was only a few days apart from GameStar Entertainment's gaming console, which was achieved by compressing the release time crazily.
Finally, the merchandise in stores around the world was ready, and YOO Nagao's online shopping service was also ready. He really didn't sleep last night.
This time, with a grandiose advertising campaign, they aimed to expand their market share.
If possible, they wanted to surpass GameStar Entertainment.
So, for this reason, he repeatedly assured the board of directors, asking them to provide funds and manpower to help him win this competition.
The extensive advertising and promotion campaigns have proven to be effective; now, many stores around the world have long queues, which was very rare in the past.
Status Power Mingguan
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