Bab 242: Mobile phone? Handheld console?
"I am delighted to announce to everyone a groundbreaking electronic gaming hardware, a product we have created after a year of painstaking research. It's called the Lil'lda Mobile, a handheld entertainment product developed in collaboration with the renowned mobile communication device manufacturer Eaton."
The young CEO of Lil'lda stood in one of the largest theaters in San Francisco, with numerous media reporters and some business partners in the audience.
He personally announced the first handheld game console they were preparing to manufacture.
However, he was not content with just creating a gaming device solely for entertainment; his ambitions were greater.
At present, the mobile communication business is a promising industry, and handheld gaming consoles happen to share some high degree of overlap with mobile phones.
With foresight, he immediately realized that the two sides could somehow integrate to a certain extent.
Manufacturing a handheld device that can also make phone calls may sound a bit strange.
But this is an era filled with dreams, where products of any form might emerge and eventually find the most popular product among users after years of continuous exploration.
The CEO of Lil'lda clearly wanted to expand into this area.
Eaton is a telecommunications group from Norway.
They are well-known worldwide, with their mobile phone products holding over seventy percent of the global market share.
And this seventy percent share is in the enormous mobile communication market, with over a billion users, not in the electronic gaming industry, which has only just emerged for a few years and has a user base of at most tens of millions, mostly in Japan.
Originally, with their scale, they shouldn't have been interested in the gaming industry for the short term.
But Lil'lda itself is backed by a capital giant.
Under the continuous boasting of Lil'lda's CEO, electronic games were touted as the future star of the world, finally convincing the capital giant behind him to intervene and arrange for Lil'lda to collaborate with Eaton in both technology and business.
Led by Eaton's engineering team, Lil'lda provided creative ideas for game console production and game development.
Both sides attempted to create a handheld device that could make phone calls.
With a smile on his face, the CEO of Lil'lda looked at the audience.
"Now, please take a look at the product in my hand."
He slowly pulled out a small and delicate-looking electronic device from his pocket.
Instantly, the spotlight focused on the CEO of Lil'lda's hand position.
It was a shiny silver device with an oval-shaped body.
On the device, you could see densely packed buttons on the left and right sides.
On a palm-sized body, it almost accommodated the entire set of keys of a keyboard, looking very special.
Previous mobile phone products focused on the nine-grid layout for buttons, and no one had ever considered putting a full keyboard on a single phone.
Suddenly, there were bursts of admiration from the reporters and some businesspeople who had come to watch the excitement.
"Huh? This product is interesting, and the concept is very good."
"With such small keys, won't it be uncomfortable?"
Amidst the discussion, the CEO of Lil'lda gestured for everyone to lower their voices and began his speech.
He first called the head of Eaton's group to the stage and enthusiastically introduced their close relationship with Eaton to everyone.
The person in charge of Eaton also smiled cooperatively.
Then the CEO of Lil'lda began to show the basic form of this product to everyone.
Firstly, the full keyboard layout can eliminate any concerns about missing buttons for any electronic game, with nearly a hundred buttons meeting the needs of any electronic game.
At the same time, he also directly showcased some of their self-developed electronic games landing on this mobile phone and assured everyone that there would be a game specially tailored for this mobile handheld every month, allowing those who purchased this phone to enjoy double the fun, using the phone for entertainment. This was the ultimate vision of the Lil'lda CEO.
At the same time, he announced that they would once again increase investment in game console manufacturing and research and development, striving to make electronic games their territory and make electronic games a completely new and charming industry in the world.
The Lil'lda CEO was very adept at giving speeches, and just a press conference made the listeners feel a surge of blood, as if this product would change the world.
Even those who previously admired Japanese gaming products showed surprised expressions.
Many Americans were somewhat annoyed that Japanese gaming consoles were considered the best, but they didn't expect Japan to once again take the lead in the field of electronic products.
However, seeing that Lil'lda, a pure American company, was constantly innovating, they seemed to once again feel a sense of pride.
"How's the response?"
A few days after the press conference ended, the CEO of Lil'lda couldn't wait to ask the company's statistical department to gather feedback from the internet and society.
"It's very optimistic. Many American users have expressed their willingness to try and buy one. But speaking of which, the quality of our current phone console hasn't fully met the standards yet, with a current yield rate of only seventy percent, which could affect product sales."
The CEO of Lil'lda frowned slightly.
Such a low yield rate?
It was fine during development.
However, the engineering prototype is definitely different from the actual mass-produced model. In the mass-produced model, some parts of the components may be reduced to save costs.
"What is the manufacturing cost of the phone now?"
"Altogether, it's $270. If you include promotion, packaging, and shipping costs, we need to make at least $500 to break even."
The CEO of Lil'lda breathed a sigh of relief after hearing this.
"That price is acceptable. Can we improve the product quality and increase the cost a bit?"
"No, haven't you forgotten what the board said before? $270 is already their limit. They won't allow the cost of the mass-produced model to be higher. Otherwise, this machine may not sell."
At present, the average selling price of mobile phones in the United States has dropped to around $300 to $500.
People have become accustomed to this price range. If you want to break through, you must have better products and reputation.
And looking at Lil'lda's current product, even though it has just been released, even with Eaton's help, shareholders are still unwilling to take the risk of challenging a higher price.
They believe that they should at least establish the reputation of this generation of products first before considering the follow-up.
"What a bunch of short-sighted guys," the CEO of Lil'lda couldn't help but curse.
Status Power Mingguan
-- Peringkat
Power 
-- Power
stone