"Are you ready?"
"Ready."
"OK, lights! Let's begin!"
Dong dong!
Dong dong!
In the dimly lit venue, thousands of people gathered, their eyes fixed on the stage ahead.
Then the lights shone on one side of the stage, and a middle-aged man with an Asian face stepped out from behind the curtain, raising his hand in greeting.
Countless people applauded to welcome him.
The middle-aged man, with a smile on his face, appeared very approachable at this moment, devoid of any airs of a company president.
He quickly walked to the center of the stage, and the huge screen behind him gradually lit up, with a subdued red tone giving a very energetic feeling. The stimulation of the red color to human vision was quite evident.
From the perspectives of biology and psychology, red is also the most stimulating color for human excitement.
The subdued red color was relatively gentle, but still easily lifted people's spirits.
"Welcome everyone, I am the president of Surui Electronics, and my name is Hayakawa Uejito."
On stage, Hayakawa Uejito briefly introduced himself.
He was the host of today, and naturally, what he was going to introduce was the latest home consoles and game consoles from his own company.
However, as a comprehensive electronics company, he also needed to promote other products from his company.
This is not an electronic entertainment exhibition, but an electronic consumer exhibition, so he still needed to take care of the emotions of other departments.
But this could also be a good arrangement for the rhythm of product releases, with their two game console products as the final heavy promotional content, while others served as a prelude. This strategy was quite good.
He faithfully followed the usual announcement strategy of press conferences or award ceremonies, which was one big and one small.
First, release a product that is eye-catching enough, then a smaller one, followed by a bigger one, so that interspersing them would keep the viewers' patience.
The first product to be released was something closely related to the heavyweight gaming product, the television.
After buying a home game console, you can't just play it directly. This is not a handheld console or a laptop. You still need a display device.
And the television is the best carrier for home game consoles.
Televisions can enhance family relationships.
Imagine adults finishing work for the day, children finishing school, and the whole family casually watching TV at night, chatting about the latest gossip news.
At least for now, televisions are something most families welcome.
Surui Electronics happened to be equally strong in the television industry. Their televisions were always the most advanced in this era, dominating half of the market share in the world, with even industry standards being customized by them.
Excellent picture performance, coupled with some exciting new technologies, made the television a very good opening act.
Next was their own portable media player, the kind with a screen, very much like the iPod of the future.
In this world, the Red Fruit Company, which is very similar to Apple, has already declined, and many things are very different from the past life known to Takayuki. However, this world may not have Apple, but it definitely won't lack markets and creators.
Surui Electronics accurately seized this relatively small market, at least maintaining a decent profit margin.
As for the current Red Fruit Company, they are almost half-ruined.
Developing multiple unsuccessful game console products in succession gradually dragged them down. Without the foundation of game console development, they couldn't attract qualified game developers themselves, and in the end, they led themselves to ruin.
However, the former CEO of the Red Fruit Company, Myron Case, has gradually risen recently, but that's another story.
Then, Hayakawa Uejito consecutively introduced various entertainment products from their company.
There were headphones, personal computers, lightweight laptops targeting the Morgan Group, home disc players, and a flip phone.
Perhaps because this company still retained some old-fashioned Japanese craftsmanship, they were still very attached to flip phones, but the appearance was indeed quite good.
The press conference lasted for an hour, which was about the limit for most people watching a press conference.
At this point, Hayakawa Uejito felt that it was almost time.
So after introducing the last irrelevant electronic product, he suddenly snapped his fingers to dim all the lights on the stage, and the screen behind him switched from the images of the products just now to a slowly rotating dynamic image.
People were somewhat surprised by the sudden change, but then Hayakawa Uejito's voice sounded again.
"I think you all must be looking forward to something, and next, we will present the last two products that we are going to release. These two products are also considered our most valued product lines at the moment."
Here it comes!
Everyone perked up.
At the same time, Takayuki, Song Qiaoshi, Lorenz Zuo, and others were watching this presentation through a live broadcast in another venue.
They couldn't go to the venue because after this presentation, it would be their turn, and there was only a ten-minute break in between, which was not enough time for preparation.
"I am pleased to announce to you our latest electronic gaming product, the Pnvita handheld console."
The spotlight came back on, and Hayakawa Uejito was already standing in the center of the stage with the finished handheld console, and the sound of countless cameras snapping photos began.
This was the first time people saw the physical product of this game console.
"This is a bold attempt we've made. Our brand-new handheld console has unparalleled performance and the most comprehensive features in the world. With this handheld console, you can experience games with ultimate graphics, enjoy captivating music, and even watch movies using our mini-disc system."
Behind him, the screen displayed various features of the handheld console.
The console instantly disassembled from a complete form to show the internal and external of the gaming machine to the audience.
This presentation was very intuitive.
Then Hayakawa Uejito began to demonstrate to everyone their proudest and newest games.
The graphics were outstanding.
Even Takayuki couldn't help but admire inwardly.
This screen, wasn't it the best display for a handheld console he had ever seen?
This performance was probably on par with or even stronger than the later PSV. Moreover, perhaps by some coincidence, this handheld console also chose a large screen, but it did not have touch functionality because it was too late to implement it after the leaks from the Gamestar Entertainment. However, this also saved some costs, allowing more money to be invested in the graphics chip of the gaming machine.
The screen size was not as large as Gamestar Entertainment's.
The new handheld console from Gamestar Entertainment had a 5.5-inch screen, while the one from Surui Electronics was only 4.3 inches.
The difference of more than an inch was very obvious on a handheld device, and this was also something that could not be remedied.
But a relatively smaller screen could once again make the game screen more exquisite, reducing the performance consumption of screen pixels, which was also beneficial.
With such complementarity, this handheld console now gave a very good impression.
But games were what players cared about the most.
Listening to music, watching movies, and such were all insignificant. They only cared about how the games were.
And in this aspect, Surui Electronics very well met their needs.
The image quality for the first time made many people unable to help but be surprised.
This was a game console that could be put in your pocket!
And such good graphics quality!
"It is said that the handheld console can run all the games available on the Xing Entertainment console, as well as many new games tailored specifically for this handheld console. So next, please let me introduce the first game that we developed specifically for this handheld console..."
Hayakawa Uejito's voice was loud and clear, even in this large venue, it could still be heard very clearly.
With Hayakawa Uejito's words, the video screen behind him changed, and an exquisite game picture soon appeared.
The game picture on the screen was breathtaking. It was a fantasy RPG game with stunning graphics and smooth animations. The audience was captivated by the visuals, and even those watching the livestream felt the excitement.
As Hayakawa Uejito navigated through the game, demonstrating its features and gameplay mechanics, the audience was filled with awe. The attention to detail, the immersive world, and the engaging storyline showcased the capabilities of the Pnvita handheld console.
Throughout the demonstration, Hayakawa Uejito highlighted the unique features of the handheld console, such as its powerful processor, high-resolution screen, and long battery life. He also mentioned the extensive library of games available for the console, ranging from action-adventure titles to puzzle games and everything in between.
As the demonstration came to an end, Hayakawa Uejito thanked the audience for their attention and support. The applause was thunderous, signaling the success of the presentation.
But there was still one more product to be unveiled.
"And now, for our final announcement," Hayakawa Uejito said, his voice filled with anticipation. "I am proud to introduce to you the latest addition to our gaming lineup, the Surui Entertainment System 3!"
The audience erupted into cheers as the spotlight shifted to reveal the sleek design of the gaming console. With its modern aesthetic and cutting-edge features, the Surui Entertainment System 3 was poised to revolutionize the gaming industry.
Hayakawa Uejito went on to showcase the capabilities of the new console, highlighting its advanced graphics, immersive gameplay, and innovative features. From multiplayer online gaming to virtual reality experiences, the Surui Entertainment System 3 promised to deliver unparalleled entertainment to gamers worldwide.
As the presentation concluded, Hayakawa Uejito thanked the audience once again for their support and invited them to experience the new products firsthand at the Surui Electronics booth. The applause continued as the lights dimmed, marking the end of a successful event.
In another venue, Takayuki, Song Qiaoshi, Lorenz Zuo, and the rest of the team watched the livestream with excitement. They were eager to see the audience's reaction to the new products and were already planning their own presentation for the Gamestar Entertainment console.
With fierce competition in the gaming industry, every detail mattered. But with their talent, dedication, and determination, they were confident that they could succeed.
The stage was set for a new era of gaming, and they were ready to seize the opportunity.
When Takayuki announced the price of the new handheld console, Takayuki suddenly remembered a very famous scene from his past life.
A scene that could be considered one of the most unforgettable in gaming history.
In the original world, at that time, Sega and Atari still had some market share, while Nintendo dominated the entire market.
Then Sony released its first home console product, and at the press conference, the host only said one number.
1.
This represented the price of the new gaming console.
In the original world, the general price of a gaming console had already risen to over three hundred dollars at that time, and most people had actually accepted that price.
But suddenly, Sony entered the market and dropped the price to 299 dollars.
Nintendo was okay because they had a stellar lineup of games.
But Sony's move directly killed Sega and Atari, which still had some market share at the time, and they thereby lost the chance to turn things around.
This is the price war, it's just that brutal.
With memories from his past life, Takayuki wanted to recreate that classic scene at that moment.
The total cost of his handheld console was eventually controlled to around 170 dollars.
But he directly announced a price of 149 dollars.
This meant losing twenty-one dollars for each unit sold.
If one hundred million units were sold, wouldn't that be a loss of twenty-one billion dollars?
Of course, it's not that simple.
Selling one hundred million units would probably take three to five years.
And processor performance in this world also followed Moore's Law, which means that processor performance doubles every eighteen months while the price remains the same.
And his handheld console was designed to maintain the same performance for over five years.
Under the premise of unchanged performance, the cost of the console would decrease each year according to the scale of production and the reduction in chip costs.
Selling one unit this year might result in a loss of 21 dollars, but by next year, it might only be a loss of less than ten dollars, and in the third year, it might even turn a profit.
In his past life, Xiaomi in China followed this path. Of course, they liked to play tricks, using hunger marketing in the early stages to minimize losses and continuously attract attention. Then, after two or three months or even half a year, when costs had come down, they would make a profit by selling in large quantities.
Of course, all of this was inconsequential. Electronic games were the most profitable.
If sold properly, the losses of the year could be fully recovered through electronic games alone.
In this way, winning the market, winning reputation, and winning profits, both players and himself would be happy, a win-win situation.
So Takayuki was very confident in announcing the price of 149 dollars.
And there was also the revival of an old trick, a very famous scene, isn't that cool?
And the feedback from the players was also quite real.
They screamed on the spot.
This contrasted sharply with the lukewarm response from the neighboring Surui Electronics just now.
As for the game release?
Forget about the game release, players wanted to watch the trailers I had prepared for them, I didn't even need to appear myself.
And now Takayuki could confidently say that even without releasing trailers, players would still decisively buy certain series of games without hesitation.
Takayuki stepped backstage, and the staff backstage were also stunned.
This was the fastest presentation they had ever seen.
Just one set of numbers and it was over.
Not to mention the staff, even the audience and reporters hadn't had time to warm their seats yet.
What about the duration of the rest of the presentation?
Of course, there wasn't much to do. There were plenty of demo machines in the venue, you could go and play with them, there was no need for me to blabber on.
Originally, I had prepared for The Legend of Zelda and Super Mario, but now most players had already sensed that there would be a new Super Mario game, so there wasn't much need to promote it further.
But The Legend of Zelda, that could be promoted properly later.
The players were very satisfied, extremely satisfied, satisfied to the extreme.
The new handheld console from Surui Electronics next door looked great, but it was priced at 249.
The new handheld console from Gamestar Electronic Entertainment had a larger screen, slightly inferior graphics, but it was only 149.
In fact, it was very difficult for ordinary people to see the subtle differences in graphics.
Unless two consoles were placed together and the same game was played simultaneously, it would be possible to see these differences.
And, a larger screen was justice.
The new handheld console from Gamestar Electronic Entertainment had a screen that was a full 1.2 inches larger.
To give an inappropriate analogy, it was like cup sizes, those who understood would understand.
Three minutes had passed since Takayuki left the stage, and the players at the presentation were still excitedly shouting, which was enough to prove the impact that this price had on them.
And the format of this presentation was also very dramatic.
It was simply the best press release ever.
All the reporters even forgot to pick up their cameras to record videos and take pictures, and then it was over.
Many reporters were dumbfounded on the spot, and then hurriedly asked their colleagues for a few photos and videos they had taken.
If not, they would be willing to pay a high price for them.
Then the smart reporters started editing their articles on their phones.
Ten minutes later, the dramatic presentation from Gamestar Electronic Entertainment was already being published online.
Three numbers made the players go crazy, and they were shouting loudly, "Take my money, I want to buy a console now!"
What kind of reaction was this?
What kind of terrifying effect was this?
No one dared to think that a presentation could be conducted like this.
No, maybe someone had thought about it, but no one dared to take such a risk.
Because other companies needed to be accountable to their shareholders, to their stockholders, and they had to make sure that their shareholders were satisfied as well.
But Takayuki didn't need to be accountable to anyone. If he wanted, he could shut down the company happily, and no one could do anything about it.
Many CEOs who saw this scene turned red with envy.
They weren't jealous of Gamestar Electronic Entertainment's huge response from three numbers.
They were jealous of Gamestar Electronic Entertainment's freedom.
To be honest, many CEOs gradually became slightly more advanced employees as their companies grew.
In this process, they kept financing, kept giving up rights in exchange for a larger market.
At the same time, they gradually lost their freedom. They couldn't control their own company as freely as they did when they founded it.
And seeing Takayuki acting so freely and confidently, this carefree attitude was what they envied the most.
Back then, we also had this confidence.
But now we have more responsibilities on our shoulders, and they can't do such things anymore.
I really wish I could do the same thing again.
Even if it means resigning... well, let's forget about that, making money is more important. Freedom and all that can wait, it's not too late to be free after retirement.
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