Bab 40: Advertising campaign
"Mr. Tsuchikata, have you seen a certain advertisement recently?"
"Oh? What advertisement? I've been busy preparing for the latest program recently, so I haven't had much time to watch"
"It's a product called a home entertainment computer, apparently targeted at children, but recently, whether online or in public places, more and more people have been discussing it."
"Oh, you mean that? I know about it. My child has been pestering me to buy it recently, but it's not officially released yet, so what can I do?"
On the TV screen, a man and a woman were discussing recent events.
An advertisement seemed to have become the hottest topic lately.
Home entertainment computer.
It's not expensive, and children really want it.
Especially in the Tokyo metropolitan area, where there is a larger base.
"It is said that in some areas, it is already possible to experience it in advance. Mr. Tsuchikata, maybe you can give it a try."
"From what Ms. Asada is saying, it seems you've already tried it?"
"Hehe, of course! Let me tell you, it's very interesting. It might become a new hot product."
"In that case, I'll have to give it a try myself. I'll go after work."
"Actually, you could skip work for it."
"Haha, don't tempt me..."
People watched the TV, seeing the interaction between the man and woman.
This, too, was an advertisement.
But it was promoted from a completely different angle, so much so that one might not even realize it was an ad.
However, the promotional effect was excellent.
In a previous era, these two might have been accused of being opportunistic, or accused of only caring about their own gains.
But in this world, this form of advertising was quite novel.
When Takayuki and the TV station's advertising department proposed this kind of requirement, they were all wide-eyed.
Because they had never heard of advertising being done like this.
It was really an eye-opener for them.
Usually, advertisements on current affairs programs are very obvious, either showing the advertiser's products in front of the camera, or having the anchors directly recommend them.
But this completely casual promotion was something they had never done before.
Of course, to achieve this effect, the advertised product itself needed to have a certain level of social relevance.
Coincidentally, after about three weeks of publicity, the home entertainment computer had become the most discussed product in society.
Anyone who had experienced it in the Tokyo area had nothing but praise for this brand-new product.
And they were all eagerly awaiting its release.
After all, compared to going to a specific place to play, being able to buy it and play at home anytime was the best.
With the topic heat, coupled with the advertisement's push, it wasn't enough to make it a national conversation, but it did make most people start paying attention to this product.
But this wasn't enough.
Takayuki had witnessed firsthand how people went crazy for first-release games.
Once, he had the privilege of attending the release event of a popular game overseas.
When the trailer appeared, the whole crowd cheered, it was exhilarating.
And in this world, people didn't understand that feeling yet.
But he believed that this scene would be repeated sooner or later!
A stack of data sheets lay on Takayuki's desk.
They were the current production and projected production of the game consoles.
After recruiting employees for more than three weeks, two hundred people had joined, and the daily production of game consoles had reached around four thousand units.
At this rate, the official release should have about one hundred and twenty thousand game consoles.
For a first release, that was almost enough.
He estimated that it would take about a month to half a year to sell these one hundred and twenty thousand units.
Although many people were interested, actually spending money on a brand-new entertainment product was still a minority.
With one hundred and twenty thousand units plus game sales, there would be a baseline of twelve billion.
By then, payments for goods, advertising fees, and personnel wages would all be covered immediately.
At the same time, he could immediately seek out contract factories to increase production scale.
Previously, he was really short of money, so he could only temporarily delay the final assembly.
So far, most of the employees were on temporary contracts. The game console company couldn't waste its main energy on things that could be outsourced.
If the remaining employees had the ability, he could have them transition to after-sales or other positions, though their salaries would be slightly lower.
"Next, it should be the promotion from the magazine side." Takayuki muttered to himself.
At the same time, on the cover page of the latest issue of a manga magazine, the image of a giant dragon and a brave warrior leaped off the page.
[Mr. Tsuchiya's latest work, highly recommended by the editor-in-chief!]
[The game of the same name will be released soon along with the FC home entertainment computer. Welcome everyone to make a purchase!]
[Experience the grand world of the brave warrior fighting the evil dragon with Mr. Tsuchiya!]
[Dragon! Accept my challenge!]
During the day, the otaku who would always buy the latest manga magazines first thing had already arrived at the bookstore.
"Good morning, shopkeeper. Has the latest Haruhi Society manga magazine arrived?"
A young man wearing a mask walked in and greeted the shopkeeper familiarly.
The store manager was an old man in his sixties who had dedicated his life to this bookstore.
Seeing the young man come in, he also smiled and greeted him.
"It's here, and let me tell you, this issue has a new manga that's really interesting. I've already read it in advance."
"A new manga? Whose work is it?"
"It's by Mr. Tsuchiya."
"Tsuchiya, huh? I remember his works haven't been doing well in recent years."
"Hehe, this one is completely different, very interesting. You'll see when you read it."
After saying that, the elderly shopkeeper muttered to himself, "I really want to try that electronic game."
The young man entered the bookstore and quickly made his way to the section dedicated to Haruhi Society magazines.
The latest issue of the magazine was neatly arranged, waiting for its owners.
And the image of the huge evil dragon and the warrior holding a sword and shield on the cover was very impressive.
The young man's eyes lit up at first glance.
At least the visual aspect was very good; it seemed that Mr. Tsuchiya had finally come up with something.
He couldn't wait to tear open the plastic wrap and stood there to start appreciating it.
In the manga, the story had just begun with the king requesting the warrior to save the princess, and then it abruptly ended during the battle with the first enemy.
This made the young man feel very uncomfortable.
What about the rest? Why did it stop here?
Tsuchiya, are you even human?
You cut it off in the first chapter?
The young man held the manga book and returned to the counter.
"How is it? Pretty good, right?"
"It's indeed very good, much better than Mr. Tsuchiya's previous works. But, it's so frustrating that it ended here."
"But doesn't that mean the work has already started attracting people?"
"Well... I guess so. But shopkeeper, have you heard of electronic games?"
Status Power Mingguan
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Power 
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