In the worlds of high-energy particle physics, quantum physics, and related mathematical fields, this was akin to dropping a heavy bomb. Holding an international conference on mathematics and physics for this reason would surely bring together many big names.
And these heavyweights would definitely not come alone; they would bring along many students. Moreover, such a high-level conference could attract opportunistic scholars from all over the world who would attend even if it meant paying for it. Many people just wanted to get acquainted with top academic figures, and this was pretty much the case with any influential academic conference every year.
There was a chance that the hosting expenses could be recouped, and there might even be a small profit.
With these professors and students coming over to see the environment at Yanbei University for themselves, they would naturally be left with an impression.