Bab 696: Chapter 486 Durant Doesn't Want to be Durant Anymore (United)_3

Crusading against Artest for his war crimes committed tonight became politically correct in the Los Angeles sports world.

The topic of James passing on the chance to be a hero and facing Yu Fei's twenty-nine consecutive losses gradually disappeared as if it no longer mattered to anyone.

It was a PR victory for Nike, and one of media manipulation.

Because the public's attention span is always limited.

However, saving James's dwindling public image was just a by-the-way act for Nike.

They wanted to know how much clout Durant's performance in the game had generated for their company.

Lynn Memitt, however, felt pessimistic about this.

Durant's performance was no less than Kobe's for the Lakers.

His second-half performance was crucial for the SuperSonics to win the game, even Yu Fei praised him in the post-game interview.

Memitt initially thought that Yu Fei was broad-minded, not minding Durant spreading Nike's influence within Reebok's empire.

It turned out, he was wrong.