Lowering the life expectancy of your own products is vital in almost any industries. All you then need to do is be able to market it properly.
Phone's battery feels like it can barely hold a charge? That's obviously normal wear and tear.
Ring snapped? Well, it was designed to absorb negative energies and obviously reached its capacity. The snapping is just proof of the effectiveness.
Fresh fruits start growing mold? Obviously due to nature doing its thing.