It doesn't matter if you like fortnite or hate it, you got to admit that it made Epic a ton of money. What's funny is how Fortnite battle royale mode originated as an imitation of another game and surpassed not only its base game, but also its competitors.
Pretty much due to that game alone, Epic became relevant. And now with the end of their Fortnite season 10, they've decided to generate hype by not releasing the update. I'm not sure why it actually worked out so well considering how hundreds of thousands of people were staring at a black hole for hours.
Pretty much watching paint dry hoping something will happen.