Chapitre 62: East Winds
In the early days, the electronic music scene in China was a far cry from its current thriving state. It's interesting to trace back and see how this genre, which now stands alongside major traditional music genres and has become mainstream, was once considered underground, much like Hip-Hop in its early days. Only a handful of people were aware of this type of music.
Not too long ago, just over a decade ago, electronic music remained an underground movement. Mainstream music in the Chinese market was predominantly rock and emerging pop genres.
The incredible success and rapid rise of electronic music in China can largely be attributed to the influence of "East Records"...
The founder of East Records was a young college graduate who started with nothing but a deep passion for music. He stumbled upon a foreign electronic music track by chance and discovered his true calling. Obsessed with understanding and mastering this field, he devoted himself to learning and honing his skills. Indeed, the vision and efforts of this homegrown DJ-exclusive label propelled the Chinese electronic music scene forward.
At that time, he boldly decided to pursue his passion and invested his last bit of scholarship money into acquiring essential equipment. He locked himself away for several years, dedicating himself to self-study and exploration.
Creating electronic music requires more expertise and a broad range of skills compared to other music genres. While being a singer requires vocal talent and music theory, being an electronic music producer involves production, arrangement, sound mixing, songwriting, sound design, engineering, and many other aspects. It's not an overnight achievement but rather a challenging journey.
Despite the obstacles, he ultimately succeeded. Three years later, he released his debut album under the "East" moniker, overcoming debts and societal pressures. This marked the beginning of his career and sent shockwaves through the Chinese music scene.
In March of the same year, his name spread like wildfire across China. His debut album dominated major music charts for an extended period and continued to produce hit after hit. The following year, he established his own electronic music label, which now goes by the name "East Records."
This was China's first-ever electronic music label.
His fame eventually transcended national borders and captured the attention of the well-established Western electronic music scene. As an Asian artist, he made a name for himself internationally and ranked among the top 100 DJs in the world, solidifying his status as a world-class DJ/producer.
Therefore, "East Records" played a pivotal role in igniting the development of Chinese electronic music, providing fertile ground for its growth and contributing to the thriving electronic music scene in China today.
When it comes to the best label in China, there's no doubt that East Records wears the crown.
Every move made by this label reverberates throughout the entire Chinese electronic music industry. Even the slightest ripple from their side can cause a seismic shift in the electronic music landscape.
And now, they have made a public announcement on their official account expressing their interest in signing a new producer?
What could this mean? There is no shortage of talented producers who would leap at the chance to join their ranks! Considering East Records' stature and influence in the industry, this would have been unimaginable in the past.
But now, East Records has unequivocally stated their desire to have TMY on board.
This is not a mere request; it's a bold and straightforward declaration!
As a result, TMY's name is once again dominating conversations, generating significant buzz. And now, with East Records unexpectedly entering the picture...
The comment section of the original post has exploded with activity.
"!!!!!!!! Does this mean they want to sign TMY? A public invitation? Has anything like this ever happened before?"
"Well, this move has definitely caught my attention. TMY's work is undeniably impressive and has gained rapid popularity. However, let's not forget that she is still a newcomer, right? Rising quickly doesn't necessarily mean she has a strong foundation. I find it somewhat questionable."
"Haha, that's amusing. It's not for anyone else to question. The fact that East Records themselves made the announcement signifies their official recognition of TMY. Who are you to doubt that?"
"To be fair, there's some truth in what you're saying. Given TMY's talent and skill level, if she were to apply to East Records independently, she would surely be accepted and offered a prominent position and top-notch training. But the significant point here is that East Records extended the invitation first!"
"I can assure you as an insider that our boss personally made this decision."
While various discussions unfolded, an unexpected twist occurred when an "informed source" directly replied in the comments, hinting that it might indeed be possible.
What makes it even more intriguing is that this "informed source" happens to be the author of the original post - the official Weibo account of East Records.
Now, there is no room to question the authenticity of the post...
This undeniably indicates that a significant development is underway, igniting a wave of excitement.
- - - - - - - - - -
Meanwhile, at Tang Miaoyi's home, a delivery truck had just departed, leaving behind a package eagerly awaited by Miaoyi. She held a pair of scissors in her room, ready to open the package.
It was the digital turntable and keyboard she had ordered from a store, and it had finally arrived. As expected, the delivery speed was slow, considering the store was in the same city. It took until the next day to reach her.
"Qiuying, come here. Leave the little furball alone for now. It can entertain itself. Help me record a video of the unboxing!" Miaoyi called playfully to Qiuying, who was holding Da Mian in her arms. She excitedly rushed to a drawer and pulled out a small, exquisite camera.
This camera was intended to capture the special moment of unboxing.
Qiuying had no objections and nodded, saying, "Sure, I can do that..."
However, at that moment, Qiuying suddenly remembered something. "Oh, by the way, TMY, I checked today, and 'Closer' has officially surpassed 300 million plays on Light Cloud. It seems like Light Cloud has been actively promoting it these past few days."
"Is that so? Well, it's expected," Miaoyi responded calmly, not giving it much thought, and nodded casually.
Observing Miaoyi's lack of enthusiasm, Qiuying's excitement waned. She muttered to herself, "Also, someone called this morning when you were still asleep. I answered the call, and they claimed to be the boss of East Records, expressing interest in having you join their label."
"What?" Miaoyi's face suddenly displayed a puzzled expression, as if she couldn't believe her ears. Confusion filled her eyes, and she wondered if she was hallucinating. "Repeat it, East... East Records? Is it really East Records?"
"It's like this... A man called you on your phone." An Qiuying immediately explained the content of the recent call she received to Tang Miaoyi and continued, "He also said that if you're interested, East Records can provide you with the best packaging and artist resources. You could even become an internal member of their label, not just a contracted producer."
"Join East Records?" Tang Miaoyi was stunned for several seconds before suddenly becoming excited. "Qiuying, where's my phone? Hurry, bring it to me."
"Okay, okay, I'll find it... Ah, here it is." Qiuying turned around to search and found Miaoyi's phone on the nearby sofa, passing it over.
Qiuying couldn't figure out Miaoyi's thoughts and questioned with a hint of doubt, "Why are you so excited? Remember, Tianyou asked you to join their company, and you declined. Plus, you're already with Light Cloud?"
"Huh?" Upon hearing this, Tang Miaoyi was momentarily surprised but gradually calmed down.
The reason Miaoyi was so excited was that she had heard of East Records. Not in her old world but here, which spoke to how massive it was. She hadn't even heard of the Dream Girls before, and they were based in Shanghai, so for her to know East Records was a feat in and of itself.
In her previous life, her greatest wish was to become an electronic music producer, standing on the DJ stage and signing with influential labels like Gold Typhoon in China, Sony Music, or Interscope on the world stage. However, she had never succeeded.
So when An Qiuying suddenly mentioned the invitation from East Records, Tang Miaoyi became excited. This was a top label, Whereas Light Cloud was a streaming company.
But there was the issue with the contract she signed with Light Cloud...
...
..
.
It's so troublesome... Let's forget it...
"You're right. Why am I getting so worked up?" After realizing this, Tang Miaoyi lost her excitement. She scratched her hair and casually threw her phone back onto the sofa.
An Qiuying: "..."
État de l’alimentation hebdomadaire
-- Classement
Power Stone 
-- Power
stone