Chow Tai Fook Jewellery's attack looked very weak in the face of Eternity Jewellery's counterattack.
After all, Xia Yu started out in the media industry, so even if he didn't do it himself, the power of the Jiuding Consortium's media empire was there for all to see, and once Eternity Jewelry started using it, the effect was explosive.
The dozens of newspapers that Chow Tai Fook Jewelry had paid off were completely crushed, and the rumours were drowned out.
In particular, Eternity Jewelry also brought out top-grade diamonds and jade, which were of a higher colour and grade than Chow Tai Fook Jewelry's.
In fact, this makes sense.
Chow Tai Fook Jewellery Company gets its goods from DTC, but it is only one of DTC's 125 global partners, and its strength is only in the middle range. More and better goods are snatched up by large jewellery merchants in developed countries in Europe and the United States. Chow Tai Fook Jewellery cannot be said to be getting the best of the deal, but it is only getting the meat on the bone.
But Eternity Jewellery is different!
Blackwater International goes directly to Africa to capture diamond veins and even goes to grab goods for free. Of course, they can get better diamonds than Chow Tai Fook buys, and in large quantities!
In front of Eternity Jewellery's many top-quality diamond and jadeite jewellery, Chow Tai Fook's jewellery pales in comparison.
The gap between the two jewellery companies quickly spread among the children of the wealthy.
The subsequent introduction of the highly innovative 'fixed price' deal dealt a heavy blow to the sales system of other jewellery companies in the industry.
A few days passed in a flash, and it was February 1st.
This day was the Chinese New Year's Eve.
However, unlike many industries, the jewellery industry's peak sales period is during holidays, so the industry is open for business as usual, except that employees are paid more.
After a few days, Zheng Yutong had accepted the harsh reality. Eternal Jewellery Company had found even more powerful purchasing channels than before, so the short board had been filled. If Chow Tai Fook Jewellery wanted to compete, it could only compete on real hard power.
However, in terms of hard power, Chow Tai Fook Jewellery was lagging behind.
Having sat on the throne of the leader for decades, it was destined to abdicate.
That day, he didn't even go to the office, but he was still concerned, so he asked his subordinates to give him a report on the company's development in January.
In January, Chow Tai Fook Jewellery's sales were 243.49 million Hong Kong dollars, and the highest daily turnover was still the previous 8.42 million Hong Kong dollars.
What's worth noting is that during the last five days of the month, the sales were 7.91 million, 7.72 million, 7.57 million, 7.42 million and 7.31 million Hong Kong dollars respectively.
It's dropping every day!
Although the trend shows that the next two days will see a slower decline, it's not impossible for daily turnover to fall below 7 million Hong Kong dollars based on this trend!
Perhaps after the initial onslaught from Eternal Jewellery, turnover will gradually pick up again. But as time passes, Eternal Jewellery will become more and more popular, and Chow Tai Fook's chances of a comeback will become increasingly slim.
If it had been Xia Yu who had defeated him, it would have been fine, but it was Stanley Ho's daughter, and that was what made Zheng Yutong feel most frustrated.
He had dominated the business world for his entire life, and he had unexpectedly lost to a junior, and a woman at that!
His lifelong reputation was in danger of being lost.
With this knot in his heart, this year was destined to be a year that Zheng Yutong would not be able to get through peacefully...
Zheng Yutong was suffering, but inside Eternity Jewellery, it was a scene of jubilation and excitement.
It was already New Year's Eve, but all the local executives were at the company.
In the company's large conference room, all the middle and senior management gathered together. He Chaokeng sat on the top podium and announced the company's achievements to all the employees present.
'In the past month, with the joint efforts of all employees, the company has achieved brilliant results.
'In the last five days of the month, our company's sales figures were 9.37 million, 9.53 million, 9.71 million, 9.95 million and 10.22 million respectively!'
'Yes, on the last day of the month, we successfully achieved daily sales of 10 million, which not only broke our company's record, but also broke the record of the jewellery industry in Xiangjiang!'
'Clap, clap...'
The whole audience suddenly broke into warm applause, everyone was excited about the company's impressive achievements.
Smiling, she watched the staff applaud until half a minute had passed, then she stopped them with a hand signal and continued after the applause had died down: 'Thanks to the results of the last five days, the company's total sales for the month reached 274.12 million Hong Kong dollars!'
'This is another brand new record!'
'You are the record-breakers!'
After loudly announcing this, this time He Chaoying herself led the applause.
The thunderous applause in the large conference room lasted for a long time.
Everyone was excited and flushed with red, their energy bursting at the seams. This was an honour for the company and for all the employees, who were the creators of this record!
At this moment, a sense of collective honour grew rapidly in everyone's hearts.
'To celebrate this historic moment, the company has decided to award all employees with an additional HK$10 million in bonuses, on top of the original amount.'
'I would also like to take this opportunity to wish everyone a happy Chinese New Year in advance!'
'Pata-pata...'
'Wow!'
'Thank you, Chairman!'
'Thank you, Chairman, and a happy New Year!'
...
After the company's celebrations were over, He Chaoying couldn't wait to go find Xia Yu and share the joy of their success.
'Happy Chinese New Year, Uncle and Auntie.'
'Xiao Mei, Ah Ming, happy Chinese New Year! Here's a present for you.'
'Zhaoqiong is here, what's the point of bringing gifts, sit down.'
'Thanks, sister!'
He Chaoyong brought a bunch of gifts to Xia Yu's home and was warmly received by Xia Yu's parents. After sitting for a while and not seeing Xia Yu, she was just about to look for Xia Yu when she saw Xia Yu appear from the stairwell.
She immediately stood up and walked towards Xia Yu, her face beaming with a big smile.
'He Qiong, you're here. What's so happy about it? Share it with me.'
Xia Yu said with a faint smile.
'Yu, the company's January performance statistics are in, and we set two records,'
He Qiong said cheerfully, looking expectantly at Xia Yu, hoping he would ask.
Xia Yu smiled inwardly, not disappointing He Qiong, and curiously asked, 'That's amazing, tell me about it.'
'The company's highest single-day revenue last month reached 10.22 million Hong Kong dollars, and monthly revenue reached 274.12 million Hong Kong dollars, both of which set the company's highest record and also the highest record in the jewellery industry in Hong Kong!'
He Chaoying immediately said like a treasure, and after finishing, looked at Xia Yu like a child waiting for his parents' praise.
'Haha...'
Xia Yu couldn't help but laugh out loud.
He praised, 'I'm really surprised. He Chaokeng, you are truly worthy of being the Queen of Hong Kong Jewellery. You really haven't disappointed me.'
At this time, Xia's mother, Chen Mei, also let out an exclamation in the living room: 'He Chaokeng, you're so amazing. Your company has made more than 200 million in just one month. If that continues for a year, won't you be able to make 3 billion?'
'Yes, He Chaokeng, you're amazing. I want to be just like you in the future and become a strong woman!'
Xia Xiaomei looked at He Chaoying with admiration and made He Chaoying her goal.
Xia Yu's praise made He Chaoying feel elated, while Xia Yu's mother and Xia Xiaomei's exclamations made her feel happy and, at the same time, more shy.
She said apologetically, 'It's not that impressive. It's all Yu's doing. He solved all the problems. Anyone else could have achieved such high results.'
Xia Yu immediately said in an unmistakable tone, 'Zhao Qiong, you must not belittle yourself. If it were anyone else, they definitely couldn't have done as well as you. Excessive modesty is just pride.'
'Yes, Zhao Qiong, what Yu said is right. It must be your credit. Tell me, what did you do?'
Xia Mu Chen Mei took He Zhao Qiong's hand and asked with a smile.
Environment can change a person!
The pampered life of the past few years has caused a huge change in Xia Yu's mother, Chen Mei, who was once a fisherman's wife. The most obvious change is that her personality has become more outgoing, and her ability to chat has also improved by several levels.
For Xia Yu, his mother's change is what he wants to see.
Watching his mother's actions, Xia Yu couldn't help but shake his head and smile helplessly.
At noon, He Chaokun stayed at Xia Yu's house for lunch, and Li Qian was also at home.
However, after lunch, He Chaoying left, as she had to rush back to her home in Aomen for the New Year.
Xia Yu had a very comfortable Spring Festival.
He had planned to rest until the seventh day of the New Year.
However, on the fifth day, an urgent encrypted message from the United States made him end his leisurely holiday early.
There was no choice. This matter involved too many parties, including three of the top ten American consortia, and Rockefeller and Morgan were both involved.
In addition, the Rothschild family, an enemy, is also a major player!