Chapitre 939: Chapter 939: 100 million in four days
Xia Yu nodded with satisfaction and said, 'As long as there are no constraints, you know better about technology research and development. If you have any difficulties, you can raise them with Huo Jianning. The company will provide you with the best in terms of hardware.'
'Apart from researching technology, you won't be distracted by other things,'
Lu Chao said gratefully, 'Thank you, Chairman!'
At that moment, Xia Yu looked at the cassette tapes on the table and a flash of inspiration suddenly crossed his mind.
He clearly remembered that before his rebirth, things like cassette tapes had long been eliminated from the market, and even earlier abroad.
It seems that it was a few years in the future when compact discs would appear and have a huge impact on tapes and vinyl records. Technology continued to innovate, and by the time of the internet era, music had evolved into full digitisation.
Although there are still singers who release vinyl records, those who can are all top singers, and the number released is extremely small, mainly to satisfy the needs of some fans' collections.
This means that the tape and vinyl record industries are already sunset industries!
Having developed for more than a hundred years, they will only have a market of one or two decades!
Thinking about this, Xia Yu felt that this was a very important opportunity. He asked Lu Chao, 'Dr. Lu, do you know anything about compact discs?'
Lu Chao was not sure why Xia Yu had suddenly asked this question. He nodded slightly and said, 'I have some knowledge. Compact discs use the laser principle to read and write, and use optical information as the storage medium. They are a very good way to store data.'
'In this field, the most successful company is Philips of the Netherlands, which launched the laser disc player in 1972 and the LD format laser disc system in 1978. Apart from this, other electronics companies around the world have also been researching in this area, but so far no unified standard has been established.'
'As for more detailed information, it needs to be further collected and collated, which will take some time.'
'However, I have many classmates and friends who have studied this field, so it won't be too difficult to collect.'
Xia Yu looked at the time and realised that it was almost time to go home. He said to Lu Chao, 'Dr Lu, then could you please collect information on this in your spare time and think about the possibility of storing music on CDs. If it is possible to store it, then what impact will it have on the portable music player sector?'
Xia Yu's words had a great impact on Lu Chao, as there was a lot of room for imagination.
Just by guessing, he was able to predict the impact this technology would have on the newly emerging portable music player market once it was realised.
In the case of Sony's falling behind in the cassette-type portable player market, if an optical disc-type portable player could be developed, with the amount of data that an optical disc can store...
The more he thought about it, the more Lu Chao felt that this was a bright path, a shortcut that could allow him to overtake Sony if he took it well!
Seeing Lu Chao lost in thought and not answering him, Xia Yu couldn't help but smile. This was a common problem with researchers: once they had an inspiration, they couldn't care about anything else.
However, Lu Chao's personality made Xia Yu even more satisfied.
'Jianing, let's go first. Remind Dr. Lu from time to time to give me a complete report as soon as possible.'
'Okay!'
...
Early the next morning, Huo Jianing submitted a detailed report on the first day's results of the activities of Tiangong Electrical Appliances Manufacturing Company and Jiuding Electrical Appliances Company.
A more rough result was already reported to Jiuding Newspaper Company, and it was published in the newspaper early this morning, causing a huge sensation.
The sales of the 105 stores reached HK$30.45 million, of which the sales of Tiangong brand electrical appliances reached HK$28.65 million, accounting for 94%!
The store with the best performance set a record since its opening, with a daily transaction volume of HK$460,000!
However, despite the high turnover, the profit was actually very thin, with a profit of less than HK$1.5 million after deducting event costs.
This shows the marketing efforts of Tiangong Electrical Appliances Manufacturing Company and Jiuding Electrical Appliances Company, which can be described as desperate in order to establish the brand and occupy the market!
Now that they have achieved such results without losing money, they have been very successful!
On the second day of the event, it was thought that sales would decline, but instead they reached a new peak of HK$31.27 million!
After analysing the results of a questionnaire, it was found that there were a number of reasons.
One reason was the extensive publicity in newspapers and on television, especially the large-scale publicity for the first prize of a full cash refund and the grand prize of over 80,000 Hong Kong dollars, which made many people envious.
In Hong Kong, where feng shui is prevalent, people have an enigmatic confidence in their luck, and few people will admit that their luck is worse than others until they have hit a dead end.
With this mentality, many people rushed into the nearest Jiuding Electrical Appliances Mall, waving their banknotes.
The second reason was the timely delivery and installation. Many customers who had bought new appliances went home and showed off to their neighbours, pleased with themselves for having picked up a bargain.
These two reasons were the main factors that caused sales to soar again the next day.
On the third day, Jiuding Electrical Appliances Company's Tiangong brand electrical appliances sales were 30.34 million Hong Kong dollars!
On the fourth day, sales of Tiangong brand electrical appliances reached 27.15 million Hong Kong dollars!
In just four days, sales exceeded 100 million Hong Kong dollars!
Once the news was revealed, it caused a huge reaction. Newspapers outside the Jiuding system also reported it extensively, and Tiangong brand electrical appliances were praised to the skies. This caused the original downward trend in sales to stop, and on the fifth day, sales reached 28.36 million Hong Kong dollars.
In just five days, Jiuding Electric Company sold a total of 145.77 million Hong Kong dollars worth of Tiangong brand electrical appliances!
Statistics show that local sales in Hong Kong were only 32.17 million Hong Kong dollars, accounting for 22%.
This means that Jiuding Electric and Tiangong Electric Manufacturing Company together brought back more than 110 million Hong Kong dollars to Hong Kong.
After learning this figure, the relevant departments of the Hong Kong government and Murray MacLehose were both deeply moved.
Shocked, they began a new round of negotiations on the proposal to transform the Hong Kong economy. This time, there was much less resistance, and of course, many of the original opponents also changed their positions under the golden-money offensive.
On March 1st, Fok Kin-ning submitted the report compiled by Lu Chao.
Looking at the thick stack of reports in front of him, Xia Yu was a little surprised and asked Fok Kin-ning, 'Kin-ning, it's been less than a week, and you've already compiled the report?'
Fok Kin-ning looked a little strange and told Xia Yu the reason: 'Chairman, Lu Chao is quite crazy. After you left that day, he didn't even have lunch and kept thinking until after two o'clock. After assigning the research and development tasks to his subordinates, he started collecting information and compiling the report without rest or sleep. I didn't expect him to be so quick either.'
'When he called me today to tell me that the report was ready, I was shocked. He looked like he'd just escaped from a war zone, with unkempt hair and a beard.
Xia Yu immediately had a vivid image in his mind. He couldn't help smiling and crying at the same time, and then he felt admiration for Lu Chao, who was such a pure person.
'In the future, remind him more often that health is the foundation of the revolution. Research is important, but you have to strike a balance, so as not to die young.'
After saying this, Xia Yu picked up the report and read it.
This kind of report with more technical terms is very boring and the reading comprehension is relatively difficult, but Xia Yu still maintained enough patience and spent more than an hour reading it.
After reading it, he also gained a clear understanding of the laser disc technology at this time.
État de l’alimentation hebdomadaire
-- Classement
Power Stone 
-- Power
stone